Developing Innovative Public Relations Strategies: Using Grunig's Nested Segmentation Model and Yankelovich's Generational Influences Model to Distinguish Pleasure Traveler Publics

Fall, Lisa T.

doi:10.1300/j150v11n01_02

Cited by 9 publications

(10 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…An organization cannot successfully provide quality service to its varied publics without the implementation of a well-orchestrated public relations program (Fall, 2000a(Fall, , 2000b(Fall, , 2004Kinser & Fall, 2005;Stacks & Carroll, in press;Heath, Leth & Nathan, 1994). In support of this premise, several lessons can be learned from this study and lead to the following three recommendations.…”

Section: Implications For Managersmentioning

confidence: 72%

“…These terms are used interchangeably throughout this study (see Table 1). The communication techniques under investigation are based on a thorough review of the tourism literature (Fall, 2000a(Fall, , 2000b(Fall, , 2004Fodness & Murrray, 1998, 1999Andereck & Caldwell, 1993;Snepenger & Snepenger, 1993;Fesenmaier & Vogt, 1992;Rao, Thomas & Javalgi, 1992).…”

Section: Instrumentation/operationalization Of the Variablesmentioning

confidence: 99%

“…To address the last two research questions, the 14 communication variables were first collapsed into information source factors developed and validated in previous studies (Fall, 2000a(Fall, , 2000b(Fall, , 2004Kinser & Fall, 2005). Reliability scores indicate acceptable alpha coefficients: advertising, a = .77; public relations, a = .72; and tourism marketing, a = .77.…”

Section: Addressing Rq4 and Rq5mentioning

confidence: 99%

See 2 more Smart Citations

The Significance of Crisis Communication in the Aftermath of 9/11: A National Investigation of How Tourism Managers Have Re-Tooled Their Promotional Campaigns

Fall

Massey

2006

Journal of Travel & Tourism Marketing

Self Cite

View full text Add to dashboard Cite

After September 11, 2001 (9/11), the United States immediately embarked upon a new way of life, or, as the media describes it, a "new normalcy" (Chura, 2002;Stark, 2002). Throughout Corporate America, managers had to instantaneously re-group, re-strategize, and re-tool their internal and external communication plans. The terrorist attacks on the United States created a crisis in the tourism industry, and have proved challenging even to experienced managers of corporate communication.This investigation examines the post-crisis communication efforts among convention and visitors bureaus (CVB) managers responsible for promoting travel to their destinations. Two theoretical underpinnings serve as the framework for the study: crisis communication theory and strategic communication management. The study examined the tools tourism managers use to promote travel to their destination, how they have redesigned their promotional messages, and how they have redirected their target market focus in the wake of 9/11. Further, this research investigates how the tools used (advertising, tourism marketing, public relations, new media) serve as predictors for redesigning promotional messages and redirecting target markets.

show abstract

Section: Implications For Managersmentioning

confidence: 72%

Section: Instrumentation/operationalization Of the Variablesmentioning

confidence: 99%

Section: Addressing Rq4 and Rq5mentioning

confidence: 99%

See 1 more Smart Citation

The Significance of Crisis Communication in the Aftermath of 9/11: A National Investigation of How Tourism Managers Have Re-Tooled Their Promotional Campaigns

Fall

Massey

2006

Journal of Travel & Tourism Marketing

Self Cite

View full text Add to dashboard Cite

show abstract

“…45 In support of this premise, several lessons can be learned from this study. First, tourism managers should continue to assess carefully and consistently who their primary target markets are -and then to stay abreast of their wants and needs.…”

Section: Implications For Destination Organisation Managersmentioning

confidence: 58%

The increasing role of public relations as a crisis management function: An empirical examination of communication restrategising efforts among destination organisation managers in the wake of 11th September, 2001

Fall

2004

Journal of Vacation Marketing

Self Cite

View full text Add to dashboard Cite

The 11th September terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategise their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The study sought to determine if public relations activities are increasing and advertising activities are decreasing among tourism managers in the wake of 9/11. Examined within a crisis communication framework, the situational theory developed by Grunig served as the theoretical underpinning for the study. In particular, the study examines how messages are being restructured, primary publics are being refocused and communication tactics (channels) are being retooled among convention and visitors’ bureau (CVB) managers (destination organisation managers). Employing a web-based survey to randomly selected CVB communication managers throughout the USA, findings indicate that since the attacks use of public relations tactics for promotional purposes has increased while use of advertising tactics has decreased. Additionally, more than one-quarter of the tourism managers have redirected their primary public focus and nearly half have redesigned their promotional messages to support revamped organisational objectives.

show abstract

“…Because of this scenario, Fall (2004), Heaney (2007) and Norum (2003) state that Generation X has been described as skeptical and pessimistic. Thus, according to Arsenault (2004), consumers have been described as an ambitious generation that admires those who are "agents of change".…”

Section: Generation Xmentioning

confidence: 99%

Relações entre coortes geracionais e gerações X e Y: estudo multicultural sobre refrigerantes Coca-Cola

et al. 2020

View full text Add to dashboard Cite

The purpose of this study was to present an analysis of consumer attitudes towards the brand and its purchase intentions, as well as to explore the relationships between brand image, brand tradition, company image and beliefs regarding the brand’s role in society. As a research of a descriptive nature, it was decided to approach the research problem quantitatively through the application of a survey. The questionnaires were applied to university students from private institutions of the Business Administration course in Brazil, Spain, Mexico and Paraguay in the period of May and June 2016. The marketing scale presented by Vieira (2011) was used and validated by Pereira, Almeida and Laux (2006). Data processing for presentation and analysis was performed using the Statistical Package for Social Science (SPSS) software. The results demonstrated relevant information about consumers' attitudes towards the brand and their purchase intentions. It became evident that companies can develop marketing strategies at different levels of intensity for each of the categories analyzed and, from them, establish marketing strategies with greater criteria and objectivity in their strategies of positioning.

show abstract

Developing Innovative Public Relations Strategies: Using Grunig's Nested Segmentation Model and Yankelovich's Generational Influences Model to Distinguish Pleasure Traveler Publics

Cited by 9 publications

References 40 publications

The Significance of Crisis Communication in the Aftermath of 9/11: A National Investigation of How Tourism Managers Have Re-Tooled Their Promotional Campaigns

The Significance of Crisis Communication in the Aftermath of 9/11: A National Investigation of How Tourism Managers Have Re-Tooled Their Promotional Campaigns

The increasing role of public relations as a crisis management function: An empirical examination of communication restrategising efforts among destination organisation managers in the wake of 11th September, 2001

Relações entre coortes geracionais e gerações X e Y: estudo multicultural sobre refrigerantes Coca-Cola

Contact Info

Product

Resources

About