Developing Focus Group Research

The experience of Middle Eastern men living in Sweden of maternal and child health care and fatherhood: focus-group discussions and content analysis

“…However, at the time of the study, no bilingual Arabic and Swedish speakers who were familiar with the content analysis method were available. It is also important for the researcher to be aware of their own racial identities and cultures when interpreting data (Barbour and Kitzinger, 2001).…”

La responsabilité sociétale dans la construction d'indicateurs : l'expérience de l'industrie européenne de l'aluminium

“…Ce groupe de discussion comporte normalement 3 à 12 personnes avec un modé-rateur qui encourage les interactions entre participants et s'assure que la discussion reste centrée sur le sujet posé 8 . L'objet de ce type de démarche est d'élucider les 8 Il s'agit de techniques issues des sciences politiques et du marketing qui ont été développées et encouragées au sein des sciences sociales (Barbour et Kitzinger, 1999) par les entreprises, attitudes et les priorités du public concernant une question et les décisions qui pourraient être prises et, sur cette base, de mettre en place des processus décisionnels qui tiendraient mieux compte des priorités et des inquiétudes légitimes des tous les acteurs (Stewart et Shamdasani, 1990 -le focus group accorde un intérêt tout particulier aux interactions entre acteurs à l'intérieur du groupe. Indépendamment de la façon dont ils sont sélectionnés, les participants ne sont jamais complètement homogènes.…”

Beyond Rhetoric in Debates About the Ethics of Marketing Prescription Medicines to Consumers: The Importance of Vulnerability in People, Situations, and Relationships

“…Six groups were conducted in Sydney, Australia, three with people under the age of 50 and three with people 50 and over. This division was intended to create a generationally more homogeneous and thus interpersonally safer environment (Barbour and Kitzinger 1999;Morgan and Scannell 1998). As most people use prescription medications at some time in their life and this was not considered to be a particularly sensitive issue, we did not divide groups according to medication use, although we expected that the older participants were more likely to be regular prescription medication users.…”

“…Rather, we were interested in the positions that people took up in this forum. This reflects both the broadly constructivist theoretical perspective that we bring to qualitative inquiry (Charon 2007) and a rejection of the naïve methodological reasoning which treats focus group data like any other data (Barbour and Kitzinger 1999).…”