The NGFI-B cDNA was previously isolated by virtue of its induction by nerve growth factor (NGF) in PC12 cells. It encodes a 61-kilodalton protein that has two regions of extensive homology with members of the steroid/thyroid hormone receptor gene family. The rat NGFI-B gene is approximately 7.6 kilobases long and is interrupted by six introns. Although the exon-intron structure of the gene is similar to those of several other members of the steroid/thyroid hormone receptor gene family, there is a novel splice site within the DNA-binding domain which suggests that NGFI-B constitutes yet another evolutionary digression from a postulated common ancestral receptor gene. Primer extension and Sl nuclease protection assays were used to determine the transcription initiation site, which displayed the heterogeneity typical of genes that lack a TATA box. Sequence analysis of the 5' flanking region revealed several GC boxes but no identifiable TATA box. Four potential AP1 binding sites were identified at nucleotides -49, -78, -222, and -242. Neither the serum response element nor the CArG box element, two sequences found in other growth factor-inducible genes, was detected in this region of the growth factor-inducible NGFI-B gene. Nevertheless, results of nuclear runoff experiments demonstrated that the NGFI-B gene was transcriptionally activated by nerve growth factor in PC12 cells. In vivo, a rapid, dramatic increase in NGFI-B mRNA was observed in the cerebral cortex, midbrain, and cerebellum of animals that experienced a convulsant-induced seizure.The trophic agent nerve growth factor (NGF) is required for the differentiation and survival of sympathetic neurons, neural crest-derived sensory neurons, and subpopulations of neurons in the brain (23,47). NGF appears to inhibit naturally occurring neuronal death (48) and to foster neuronal survival after axotomy (49). It can also induce chromaffin cells of the fetal adrenal medulla to differentiate into sympathetic neurons (1). New insights into the mechanism of action of NGF have been attained through studies of the rat pheochromocytoma-derived cell line PC12 (18). These cells resemble adrenal chromaffin cells in the absence of NGF. However, upon exposure to NGF, PC12 cells develop properties characteristic of sympathetic neurons, including the acquisition of neurite outgrowths (10). Accompanying this phenotypic change, numerous changes in gene expression have been documented. Genes that are activated by NGF include those that encode structural proteins such as the 57-kilodalton intermediate filament (26), GAP-43 (22), SCGlO (41), and two S-100-like proteins (28). Other inducible genes encode potential regulatory molecules: c-fos (28), NGFI-A (egrl, zif268) (24,30,42), PC4, a 13-interferon-like protein (43), and NGFI-B (nur77) (20, 31).The NGFI-B cDNA encodes a 61-kilodalton protein that contains two regions homologous to members of the steroid/ thyroid hormone receptor gene family. These proteins are transcriptional regulators that are activated by binding to their respect...