Developing Customer Loss Function for Door Opening Angle in Passenger Cars: Balancing the Ergonomic Performance between “Entry/Exit (Ingress/Egress) Accommodation” and Door Reachability

Abstract

<div>Occupant packaging is one of the key tasks involved in the early architectural phase of a vehicle. Accommodation, as a convention, is generally considered related to a car’s interior. Typical roominess metrics of the occupant like hip room, shoulder room, and elbow room are defined with the door in its closed condition. Several other roominess metrics like knee room, leg room, head room, and the like are also specified. While all the guidelines are defined with doors in their closed condition, it is also important to consider the dynamics that exist while the occupant is entering the vehicle. This article expands the traditional understanding of occupant accommodation beyond conventionally considering the vehicle interior’s ability to accommodate anthropometry. It broadens the scope to include dynamic conditions, such as when doors are opened, providing a more realistic and practical perspective. As a luxury car manufacturer, it is important to ensure the best overall customer experience at each touch point of the vehicle. When the customer enters the vehicle, there should be sufficient space provided by the door opening angle for a comfortable entry. The larger the opening angle, the better is the “entry accommodation” and vice versa. However, a wide-open door also necessitates the customer to bend more, after being seated, to reach its handle and close it. Thus, it becomes a compromise between what is possible as accommodation while the customer is entering the vehicle and how easy it is to close the door after being seated. The same logic holds good while the customer opens the door and exits the vehicle. This article aims to develop a customer loss function (CLF) between the two conflicting criteria by considering relevant anthropometric distribution of customers. This study focuses on driver compartment and the methodology developed is also pertinent to rear compartment with minor adaptations. Since driver’s seating position is heavily dependent on anthropometry, finer details of occupant seating position are also considered in this study. CLF developed in this article will help the designer and packaging engineers in making informed decisions on the door opening angle, by being conscious of the customer loss/gain for defined performance metrics.</div>