Developing Creative Entrepreneurship through Experience-based Learning: Creating products of Guangxi, China to Thailand

Abstract

Experience-based learning (EBL) is an allowing learners to develop through learning experience. Creative entrepreneurship (CE) requires learners to gain real hand-on experience. This study aimed to develop CE through EBL and examine the results. The sample group consisted of 30 fourth-year Chinese students majoring in Thai language. CE and creative performance (CP) were assessed by a test and a rubric evaluation. Data analysis was conducted using dependent t-test and repeated measurement. The findings showed that the lesson plans began with the teacher giving examples of business in Thailand and explaining principles of 6W1H, PEST and STP. Next, the students developed product ideas from Guangxi, China to market in Thailand. They conducted interviews with the entrepreneurs to create a strategic plan based on the CANVAS Model. After the lesson implementation, the result revealed that their CE and CP had increased.