Developing and Sustaining a Vibrant Regional Academic Organisation

Brodie, Roderick J.; Sweeney, Jill

doi:10.1177/14413582221120104

Cited by 1 publication

(2 citation statements)

References 6 publications

(9 reference statements)

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“…The Australian and New Zealand Marketing Academy arose from cross-institutional collaborations in the 1990s (see Brodie & Sweeney, 2023; Roberts, 2023 in this special issue for more on this), with an initial focus on a peripatetic annual conference that moves around Australian and New Zealand universities. Over time the Academy has formalised into Institutional Members and Individual Members, and an elected Executive Committee of members, guided by a constitution.…”

Section: About Anzmacmentioning

confidence: 99%

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Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)

Bove

Murphy

2023

Australasian Marketing Journal

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This special issue presents a collection of viewpoints from senior members of the Australian and New Zealand Marketing Academy (ANZMAC), including individual Fellows and past and present members of the Executive Committee, which expand on the history, current state and potential future directions of the Academy. In this editorial we summarise four major challenges for the Academy as identified by the intersection of contributions to this special issue, and member discussions arising from special sessions at the 2021 and 2022 ANZMAC conferences. We end with current initiatives and work-in-progress that the Academy has embarked upon to address these challenges.

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Section: About Anzmacmentioning

confidence: 99%

“…Brodie and Sweeney (2023) list seven ANZMAC objectives and denote activities the Academy undertakes to help fulfil them. Absent from this list is the advocacy role taken by the Academy through the concerted effort of Fellows and other senior marketing academics on issues which affect the welfare of its members.…”

Section: About Anzmacmentioning

confidence: 99%