Developing and applying a place brand identity model: The case of Slovenia

Ruzzier, Maja Konečnik; Chernatony, Leslie de

doi:10.1016/j.jbusres.2012.05.023

Cited by 105 publications

(50 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…RepTrak (2010) is the only one which analyses the perceptions of a country measured by several stakeholders, agreeing with the literature's evidence about its significance for nation brand, which is supported by several authors (Sevin, 2014;Ruzzier and De Chernatony, 2013;Fetscherin, 2010;Kavaratzis, 2010;Braun and Zenker, 2010;Jansen, 2008). and 'People'; and RepTrak adds 'Supportive Behaviour Dimensions' and 'Self-Image'.…”

Section: Discussionmentioning

confidence: 62%

“…Accordingly, this paper supports the brand as a conveyor of information for economic impact; moreover, the content of the information varies according to the audience the brand is addressing, since "countries, as well as individuals, can be brands" (Lindemann, 2010, p.7). Deliberately or not, a nation's uniqueness transmits its multifaceted image to several audiences regarding its multiple stakeholders (Sevin, 2014;Ruzzier and De Chernatony, 2013;Fetscherin, 2010;Kavaratzis, 2010;Braun and Zenker, 2010;Jansen, 2008). However, Anholt (2000) and Sevin (2011) states that the place itself needs to change in order to transform its own perception.…”

Section: Country Brand Measurement's Role In Place Brandingmentioning

confidence: 99%

“…Furthermore, Gertner (2011, p.101) suggests, "place marketing and place branding' scholars and practitioners must evolve from a descriptive to a normative stage, in the building of a robust theory." However, for Ruzzier and De Chernatony (2013), there is no model of place brand settled universally. Kavaratzis, (2005), Fetscherin (2010), Lucarelli (2012), Ruzzier and De Chernatony (2013) and Mariutti and Tench (2015) accurately support the need for expanding nation brand models understandings and developments as well.…”

Section: Main Nation Brand Models and Indexesmentioning

confidence: 99%

“…However, for Ruzzier and De Chernatony (2013), there is no model of place brand settled universally. Kavaratzis, (2005), Fetscherin (2010), Lucarelli (2012), Ruzzier and De Chernatony (2013) and Mariutti and Tench (2015) accurately support the need for expanding nation brand models understandings and developments as well. Moreover, it is known that there is a lack of a conventional and wide-ranging theoretical archetype for place branding model (Lucarelli and Brorström, 2013;Gertner, 2011;Zenker, 2011) and country branding model (Govers, 2015;Mariutti and Tench, 2015;Fetscherin, 2010;Dinnie, 2009).…”

Section: Main Nation Brand Models and Indexesmentioning

confidence: 99%

See 3 more Smart Citations

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

Mariutti

Tench

2015

Place Brand Public Dipl

View full text Add to dashboard Cite

A considerable amount of literature has been published on nation brand and yet not much regarding measurement. The purpose of this paper is to examine nation brand indexes and explore the unbalanced outcomes of a country's position in these recognized instruments. Although research has been carried out on nation brand, no single study exists comparing a country in four diverse nation brand indexes, which are the reputable ones by Anholt (2007), Fetscherin (2010), Fombrun (2014 and Anholt and Govers (2014). This paper also reflects on the critical studies perspective of the place branding research domain, discussed by Lucarelli and Berg (2011). After a qualitative approach applied to Brazil, it is believed that these indexes mutually support and complement each othereven though they use different approaches, methodologies, samples, and data. Moreover, each of them has their own strengths and weaknesses in terms of accuracy and rationality. Findings from this paper's evaluation may guide nation brand managers, governments, and researchers to recognize that indexes should be taken into account when analysing a nation brand and its complex image. Therefore, this paper contributes to existing knowledge on the critical studies perspective of the contemporary theoretical structure of the place branding research domain by providing a comparative study based on real data-based rankings of nation brand indexes.

show abstract

Section: Discussionmentioning

confidence: 62%

Section: Country Brand Measurement's Role In Place Brandingmentioning

confidence: 99%

Section: Main Nation Brand Models and Indexesmentioning

confidence: 99%

Section: Main Nation Brand Models and Indexesmentioning

confidence: 99%

See 2 more Smart Citations

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

Mariutti

Tench

2015

Place Brand Public Dipl

View full text Add to dashboard Cite

show abstract

“…More studies are observed in the context of destination identity and its sense of place in relation to destination brand identity development (e.g. Campelo, Aitken, Thyne, & Gnoth 2013;Konecnik & Go 2008;Konecnik Ruzzier & de Chernatony 2013;Wheeler, Frost, & Weiler 2011). However, fewer studies are reported in terms of tracking the evolvement of destination brand identity over a period of time due to the development of the tourism industry of a particular area.…”

Section: Mohd Fadil Mohd Yusof and Hairul Nizam Ismail The Evolvement Omentioning

confidence: 99%

Special Issue 4 : 2016

Conference¹

2016

PMJ

View full text Add to dashboard Cite

Image color adjustment for harmony with a target color

Kim

Suk

2017

Color Research & Application

View full text Add to dashboard Cite

Although a number of methods have been developed for image adjustment in various applications, very little work has been done in the context of visual design. In this regard, this article introduces a novel and practical context of image color adjustment and develops a method to adjust an image for harmony with a target color. The experiment with designers revealed that designers made significant changes in hue dimension, and preferred to promote color similarity between the image and the target color. Based on insights from designers, we proposed a method to achieve a harmonious combination of an image and a color element by increasing the hue similarity between them. The result of a user test revealed that our method is particularly useful for images with nonliving objects but less effective for images involving human skin, foods, and so on. It is expected that the practical context investigated in this study can promote a variety of related studies that satisfy the tangible needs of industries and academia. K E Y W O R D Scolor transfer, harmony, hue similarity, image color adjustment, visual design | I NT ROD UCTI ONImage adjustment encompasses a wide range of techniques, such as photo quality enhancement, color adjustment, and image stitching. In particular, editing colors in an image has received extensive attention due to the compelling power of colors upon the aesthetics and impressions of an image. A number of methods have been proposed to modify the colors based on reference images, color palettes, and users' manual inputs. By transferring the colors of one image to another, these methods aim at resembling the look and/or style of given examples.In the practice of visual design, however, color adjustment is often performed with a distinct purpose in mind. For instance, designers are frequently asked to perform a series of design works related to a corporate identity or a brand. 1,2 In such tasks, the use of color is constrained by the brand identity. [3][4][5] Figure 1 shows design cases for international companies or organizations. As shown, a specific color or a color theme is dominantly used throughout the design works. In order to communicate their identity persuasively, it is important to use images that can create aesthetics and a visual harmony with the color. These examples imply a need for image adjustment in consideration of harmony with a given color. However, harmonious image adjustment has yet to be investigated, despite its practicality and usefulness in various applications.In this regard, we made a novel attempt to develop an algorithm that adjusts the colors of an image to achieve harmony with a target color. To achieve this goal, we first benchmarked the image adjustment process of designers and built a framework of our image adjustment method based on their insights. We developed its details by adopting the technical approaches of earlier color transfer studies. Finally, a user test was carried out to examine the performance of our method in the context of graphic design.Thro...

show abstract

Developing and applying a place brand identity model: The case of Slovenia

Cited by 105 publications

References 33 publications

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes

Special Issue 4 : 2016

Image color adjustment for harmony with a target color

Contact Info

Product

Resources

About