Developing an effective data-led strategy: managing the enablers
Boris Urban,
Jefferson Chen,
Gavin Reuben
Abstract:PurposeDespite that a transformational shift has occurred in many organisations towards data-driven management, many organisations struggle to harness and translate new technology, such as “big data” into a competitive advantage. This study aims to undertake an empirical investigation into the enabling factors which lead to the practice of formulating an effective data-led strategy (EDLS). Leveraging the theoretical lenses of the resource-based view, absorptive capacity and attention-focus view, a range of var… Show more
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