Developing an Effective Communications Campaign to Reach Pregnant Women at High Risk of Late or No Prenatal Care

Doyle, Patricia A.; Bird, Barbara C.; Appel, Steve; Parisi, Donna; Rogers, P; Glaros, Roberta; Brandt, Nancy; Barber, Virginia; Salmon, Christine; Birkhead, Guthrie S.

doi:10.1080/15245000601038873

Cited by 5 publications

(1 citation statement)

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“…Pretest-posttest survey results showed an increase in knowledge, awareness, and consumption of folic acid among the target audience. Another successful social marketing intervention was a communications campaign that was part of a comprehensive, community-based program in New York State to help prevent adverse health outcomes during pregnancy, such as mother-to-child HIV transmission (Doyle et al, 2006). The objective of the campaign was to influence pregnant women at risk of late or no prenatal care to call a hotline that linked them to prenatal care and case management services.…”

Section: Social Marketing Approach To Developing a CMV Behavioral Intmentioning

confidence: 99%

A Social Marketing Approach to Building a Behavioral Intervention for Congenital Cytomegalovirus

Bate

Cannon

2009

Health Promotion Practice

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Congenital cytomegalovirus (CMV) is the most common congenital infection in the United States, causing permanent disabilities in more than 5,500 children born each year. In the absence of a vaccine, a promising means of prevention is through a behavioral intervention that educates women about CMV and promotes adherence to hygiene guidelines during pregnancy. Although effective behavioral interventions have been identified for other infectious diseases with similar transmission modes, current research has not yet identified an effective intervention for CMV. One way to gather evidence and identify key elements of a successful CMV intervention is through a social marketing approach. This article describes a five-step process for applying social marketing principles to the research and development, implementation, and evaluation of a CMV behavioral intervention.

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Section: Social Marketing Approach To Developing a CMV Behavioral Intmentioning

confidence: 99%

A Social Marketing Approach to Building a Behavioral Intervention for Congenital Cytomegalovirus

Bate

Cannon

2009

Health Promotion Practice

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Health, Culture, and Power

Aldoory¹

2012

The International Encyclopedia of Media Studies

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Only limited research has been published about women as an audience of health messages in the media. Furthermore, most of the well‐known health communication theories have not effectively addressed the sociocultural and political environments that construct the medical/health industry and the media, which impact the everyday lives of women and their decision‐making in the area of health. This chapter offers a comprehensive overview of the research conducted on women audiences of health messages in the media. The chapter then critiques this body of knowledge on account of its weak theoretical utility/development potential for women's health decision‐making and empowerment. After review and critique, empirical examples are provided from research and related studies on women's media consumption, in order to reconstruct theoretical arguments that reflect women's everyday lives and contribute to women's decision‐making about their health. The chapter concludes with an agenda for future research in the area of women as audiences of health communication.

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On the Effectiveness of Social Marketing—What Do We Really Know?

Helmig

Thaler

2010

Journal of Nonprofit & Public Sector Marketing

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Developing an Effective Communications Campaign to Reach Pregnant Women at High Risk of Late or No Prenatal Care

Cited by 5 publications

References 0 publications

A Social Marketing Approach to Building a Behavioral Intervention for Congenital Cytomegalovirus

A Social Marketing Approach to Building a Behavioral Intervention for Congenital Cytomegalovirus

Health, Culture, and Power

On the Effectiveness of Social Marketing—What Do We Really Know?

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