Developing an analysis model for communicating ethical responsibility
Marko Trišić,
Bojan Đordević,
Ana Skorup
et al.
Abstract:The two terms, analysis and self-analysis, are often treated as synonyms when used as research tools in corporate communications. That is particularly the case when it comes to business organizations without much prior knowledge and experience dealing with complex tasks that address contemporary issues. One of these tasks, which is becoming more popular, comes from the area of social responsibility. Many business organizations, especially the ones operating internationally, are working on improving their publi… Show more
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