Developing a Typology of Chinese Shopping Tourists: An Application of the Schwartz Model of Universal Human Values

Market segmentation in tourism: An application of the Schwartz's value theory

“…Pomoću faktorske analize, osnovne vrednosti po Švarcovom modelu svedene su na pet vrednosti, i to: samo-unapređivanje, univerzalizam, uverenost, samo-vođenje i dobronamernost (benevolentnost) . Klaster analiza koja je nakon toga sprovedena identifikovala je četiri segmenta kineskih šoping-turista, a to su: "neizvesnost", "strast", "balans" i "konzervacija" (Choi, Heo & Law, 2015) .…”

Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity

“…As Sirakaya‐Turk et al (, p. 1882) have recently claimed, “although shopping is the most popular leisure activity at tourism destinations, the activity remains at the periphery of the mainstream tourism research” and “The call for more research into tourist shopping's experiential aspects (…) suggests the need to further investigate how shopping experiences help create destination loyalty.” Indeed, shopping is crucial for the tourism industry as it often takes “the lion's share of tourists' total expenditure” (Li, Deng, & Moutinho, , p. 191). Shopping can sway the choice of destination, as it is a major part of a tourist's decision‐making process (Brown, ; Sirakaya‐Turk et al , ; Choi et al, 2015; Choi, Heo, & Law, ; Choi, Heo, & Law, ). In this sense, the case of Spain, with 75 million tourists in 2016 (Fernández, ), is paradigmatic.…”

“…Both tourism (Goldsmith & Tsiotsou, ) and retailing (Sullivan, Kang, et al , ) are fully experiential products, in the sense that they can paradigmatically be explained through the combination and interdependence of both functional and emotional aspects. Nevertheless, in spite of this dual relevance, research on experiential tourists' shopping values and their connection to behavioral intentions (satisfaction and loyalty) is relatively limited and has only recently started to surface (e.g., Choi et al , , ; Sirakaya‐Turk et al , ; Zaidan, ). It adds causality to experiential dimensions: This work tests a structural model proposing a chain of effects between experiential value dimensions, moving on from other works that consider experiential value dimensions to have equally direct effects on the overall perception of value, customer satisfaction, and loyalty. It tests the relativistic and subjective nature of value perceptions (Holbrook, ; Li et al, ) as an additional measurement of the experiential approach, by building a multidimensional index for experiential tourist shopping value (ETSV index), in order to find significant differences in tourist shoppers in terms of age, gender, and nationality.…”

“…Indeed, shopping is crucial for the tourism industry as it often takes "the lion's share of tourists' total expenditure" (Li, Deng, & Moutinho, 2014, p. 191). Shopping can sway the choice of destination, as it is a major part of a tourist's decision-making process (Brown, 1992;Sirakaya-Turk et al, 2015;Choi et al, 2015;Choi, Heo, & Law, 2016a;Choi, Heo, & Law, 2016b). In this sense, the case of Spain, with 75 million tourists in 2016 (Fernández, 2017), is paradigmatic.…”

“…Both tourism (Goldsmith & Tsiotsou, 2012) and retailing (Sullivan, Kang, et al, 2012b) are fully experiential products, in the sense that they can paradigmatically be explained through the combination and interdependence of both functional and emotional aspects. Nevertheless, in spite of this dual relevance, research on experiential tourists' shopping values and their connection to behavioral intentions (satisfaction and loyalty) is relatively limited and has only recently started to surface (e.g., Choi et al, 2016aChoi et al, , 2016bSirakaya-Turk et al, 2015;Zaidan, 2016).…”