A case is made to consider social justice as a fifth force complementary to the psychodynamic, cognitive behavioral, existential‐humanistic, and multicultural forces in counseling. This article explores how social justice is shifting the counseling paradigm and how the ACA (American Counseling Association) Advocacy Competencies (J. A. Lewis, M. S. Arnold, R. House, & R. L. Toporek, 2002) complement this movement. Implications are also discussed.