Developing a measure to capture marketing faculty's perceptions of unethical behavior

Gao, Tao; Sirgy, M. Joseph; Johar, J. S.

doi:10.1016/j.jbusres.2008.05.023

Cited by 8 publications

(2 citation statements)

References 27 publications

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“…To establish a preliminary factor structure of the 108 items, we followed the steps that authors such as d 'Astous and Boujbel (2009) and Gao, Sirgy, and Johar (2010) suggested and ran a principal components analysis (PCA) on the data (Mooi & Sarstedt, 2011). It is important to note that this procedure was only used to derive a preliminary factor structure.…”

Section: Methodsmentioning

confidence: 99%

In Pursuit of Understanding What Drives Fan Satisfaction

Sarstedt

Ringle

Raithel

et al. 2014

Journal of Leisure Research

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With economic considerations exerting an ever-increasing influence on soccer club activities, fan satisfaction has become an essential focus for these organizations. Despite the obvious relevance of this topic, the literature has paid little attention to the measurement of fan satisfaction. Based on a thorough literature review and an empirical study of soccer fans, this paper outlines the development of a formative measurement index for fan satisfaction. Using data from a second soccer fan sample, the proposed fan satisfaction (FANSAT) index is assessed and applied to predict fan attendance. The results of a partial least squares structural equation modeling analysis imply that aspects of the stadium, club management, and the fan-based support for the club are the most important determinants of fan satisfaction and therefore affect their leisure experiences. The FANSAT index offers the marketing managers of soccer clubs guidance on measuring and improving their fans' leisure experiences. Further, from a methodological perspective, this paper illustrates the application of partial least squares structural equation modeling to develop a formative measurement approach within a leisure research context.

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Section: Methodsmentioning

confidence: 99%

In Pursuit of Understanding What Drives Fan Satisfaction

Sarstedt

Ringle

Raithel

et al. 2014

Journal of Leisure Research

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“…Internal marketing uses traditional marketing tools to create and distribute business products to employees. According to this view, all employees of the organization are its internal customers and should know how they affect customer value through organizational processes (GAO, 2010). Although the concept of internal marketing is related to human resource management, the two concepts are actually separate.…”

Section: Literature and Theoretical Foundations Of Research 2-1 Internal Marketingmentioning

confidence: 99%

Explaining the effect of internal marketing on the performance of organization green marketing with the mediating role of resource commitment and internal branding

Parang¹,

Eftekharian²

2021

IJRP

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Human capital is one of the vital factors for gaining competitive advantage and creating sustainable value in today's organizations. In the hotel industry, as one of the service industries, this issue is more important. Therefore, the present study was performed to examine the effect of internal marketing on the performance of organization green marketing with the mediating role of resource commitment and internal branding. The research statistical population includes employees of Shiraz metropolitan hotels, from which a sample of 237 people was selected using the Cochran's formula and considering the huge size of the research community. In this study, Vast standard questionnaires was used to collect data, the reliability of which was calculated using Cronbach's alpha coefficient. Also, data analysis was performed using structural equation method. Based on the findings of this study, internal marketing has a direct effect on the performance of green marketing in the organization. In addition, as the results of path analysis show, internal marketing has an indirect effect on the green performance of marketing through resource commitment and internal branding.

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