Developing a marketing decision model using a knowledge-based system

Yavuz, Uğur; Haşıloğlu, Abdulsamet; Kaya, Meva Demir; Karcioğlu, Reşat; Ersöz, Süleyman

doi:10.1016/j.knosys.2004.12.002

Cited by 11 publications

(3 citation statements)

References 6 publications

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“…There are various kinds of knowledge systems, which can be called a knowledge management system [4], a knowledge reference system or a knowledge-based system [5] [8]. Below, some comparisons are made between the pilot, which is a model-based knowledge reference system, and other knowledge systems.…”

Section: Knowledge System Reviewsmentioning

confidence: 99%

“…The pilot doesn't use any language or tool that can perform the reasoning processes to model information which is also associated to AI [13] Generally there are two categories of the knowledge systems beyond the AI based knowledge system. One category is the pure theoretical idea [10] [17] and the other category is knowledge acquired in an IT system [8].…”

Section: Differences Between the Production Pilot And An Ai Based Knomentioning

confidence: 99%

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Enabling Manufacturing Competitiveness and Economic Sustainability

ElMaraghy¹

2012

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This paper is dedicated to the factory development domain where management of established knowledge and company practice is a big challenge because its process involves many domains such as process planning, production investment and building construction, etc. This article presents an in-house developed production pilot for a better cooperation in factory development. Details about methodologies and the thinking behind the pilot will be presented in the paper. The pilot aims to ease the knowledge sharing and reuse, create a value-adding working process, and ease the collaboration and semantic interpretation between disciplines within factory development.

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Section: Knowledge System Reviewsmentioning

confidence: 99%

Section: Differences Between the Production Pilot And An Ai Based Knomentioning

confidence: 99%

Enabling Manufacturing Competitiveness and Economic Sustainability

ElMaraghy¹

2012

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“…Since its development KBS has been widely applied to various studies and issues, including performance assessment [57,59,56], e-procurement exception management [36], stock market investment [9], product pricing [48], dynamic logistics process management [11], marketing decision [61], outsource manufacturing [10], urban infrastructure management [45], cost estimating [40], bank loan risk management [60], airborne decision support [23], strategic planning [24], work-related risk analysis [43], debris-flow problems analysis [55], and production [44]. Consequently, the KBS has gained considerable acceptance recently in the current information management literature.…”

Section: The Components Of Knowledge-based System and Related Applicamentioning

confidence: 99%