Developing a diversification strategy logistics services

Abstract

In the context of global economic instability, the effects of pandemic constraints and current geopolitical challenges, the competitiveness of transport companies, especially in the rail transport sector, is imbalanced. The search for new solutions in response to the transformation of the transport market, shaped by the trend of general economic and geopolitical processes, lies in the implementation of a diversification strategy. This fact makes it relevant to review the strategic and integrated solutions of domestic freight transport operators, and in particular the need to adapt to current market realities, logistics services, the possibility of using resource spillover tools by optimising structural transformations in the service sector. These factors have had a predetermining influence on the essence of diversification for a concentrated division of logistics and transport services, the identification of customer demand levels and the development of a comprehensive marketing strategy to market specific transport products. The main purpose of this article is to identify a set of factors that have identifying the range of logistics tools and elements of marketing communications in the expansion of transport services, identifying the level of their quantitative and qualitative indicators, while based on modern tools of digital technology and modern advances in technology and innovation.