Developing a culturally appropriate branding for a social and emotional wellbeing intervention in an Aboriginal community

Donovan, Robert J.; Murray, Lesley; Hicks, Jolleen; Nicholas, Amberlee; Anwar‐McHenry, Julia

doi:10.1002/hpja.46

Cited by 7 publications

(12 citation statements)

References 13 publications

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“…This intensification is illustrated in the training of volunteers and frontline personnel in both Denmark and Australia, and also in the specific sub-programs in Australia that have focussed on training mental health professionals to help people in recovery to 'act-belong-commit', and the very focussed community approach in a remote Aboriginal community in the North of Western Australia (Wedin et al, 2016;Donovan et al, 2018). The last, in particular, called 'Standing Strong Together in Roebourne', is very focussed on building on existing community strengths, bringing groups together to work on common town issues and fostering community cohesion, resistance resources and shared goals to improve the local physical, social and political environment.…”

Section: Wwwmentallyhealthywaorgaumentioning

confidence: 99%

Applying Salutogenesis in Community-Wide Mental Health Promotion

Koushede

Donovan

2022

The Handbook of Salutogenesis

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This chapter highlights the relevance of mental health as a resource and risk for population health and describes mental health problems and related financial and social implications for society, which has led to an increased focus on prevention of mental health problems in health policy lately. Using the river metaphor of salutogenesis and a mental health ease–disease continuum, mental health is seen not as a stable trait but rather as a constant process, which needs to be protected and promoted. Thus, mental health promotion is foremost focused on protective factors and promoting mental health resources at different levels of society and is relevant to everyone.The authors also present and describe the ‘Act-Belong-Commit’/‘ABCs of Mental Health’ Campaign, a world-first comprehensive, population-wide, community-based mental health promotion campaign designed to promote mental health and prevent mental ill health.

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Section: Wwwmentallyhealthywaorgaumentioning

confidence: 99%

Applying Salutogenesis in Community-Wide Mental Health Promotion

Koushede

Donovan

2022

The Handbook of Salutogenesis

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“…The adaptability of the Act-Belong-Commit domains across cultures illustrates the universality of these three domains as shown in the following examples: a pilot program in a First Nations community in Western Australia showed that the message was consistent with Indigenous people’s concepts around social and emotional wellbeing and was readily modified for a local implementation [ 48 ]; the campaign was adapted in Japan for children after the 2011 tsunami [ 49 ]; and the campaign has attracted partner organisations in the UK and USA and is being implemented in Denmark, the Faroe Islands and Norway [ 23 , 50 , 51 ].…”

Section: Introductionmentioning

confidence: 99%

“…As stated in Reason #11, the Act-Belong-Commit messages can be promoted in media channels to reach and impact the whole population. However, to intensify that impact, the Act-Belong-Commit messages can be readily tailored to specific socio-demographics or sub-populations such as: children and adolescents; new mums and dads; individuals along the spectrum from flourishing to unwell; individuals in recovery from a mental illness or drug addiction; people with a disability; retirees and the elderly; migrants and various ethnic groups [ 3 , 48 , 49 , 67 , 73 , 74 ].…”

Section: Introductionmentioning

confidence: 99%

Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign

Donovan

Koushede

Drane

et al. 2021

IJERPH

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While there has been increased attention worldwide on mental health promotion over the past two decades, what is lacking in many countries around the globe is practical knowledge of what constitutes a population-wide mental health promotion campaign, and how such a campaign can be implemented. This paper provides such knowledge based on the development, implementation and evaluation of the Act-Belong-Commit campaign, the world’s first comprehensive population-wide public mental health promotion campaign which was launched in 2008 in Western Australia. Given the learnings from the full-scale implementation and evaluation of the campaign in Western Australia and its expansion nationally and internationally, along with the continuing and expanding evidence base for the campaign constructs, we crystallise 21 reasons why jurisdictions who wish to achieve the goals of the WHO and adopt the recommendations of the European framework on mental health and wellbeing should consider adopting or adapting Act-Belong-Commit when considering implementing a public mental health promotion campaign.

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“…Hence, it was decided to engage with an Aboriginal community in Western Australia to determine whether the basic Act-Belong-Commit constructs were accepted as consistent with Aboriginal people's views on social and emotional well-being, and, if so, how the campaign could be culturally adapted and implemented in the community. As anticipated and outlined in Donovan et al (2018a), consultation with the community revealed acceptance of the campaign principles and a subsequent relatively straightforward cultural adaptation of the campaign.…”

Section: Act-belong-commit Mental Health Promotion Campaignmentioning

confidence: 75%

Impact on community members of a culturally appropriate adaptation of a social and emotional well-being intervention in an aboriginal community

Anwar‐McHenry¹,

Murray²,

Drane

et al. 2022

JPMH

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Purpose Indigenous Australians report mental health problems at a much higher rate than non-Indigenous Australians. However, rather than more services, it has been proposed that there should be a positive, socially based approach to improving mental health in Indigenous communities. The population-wide Western Australian Act-Belong-Commit mental health promotion campaign appeared to be consistent with such an approach. Hence, after consultation with Indigenous community members, a culturally adapted version of the campaign was developed and launched in a largely Indigenous remote Australian community. A survey of Indigenous community members was conducted two years later to assess campaign impact. The aim of this paper is to report on the impact on community members of this cultural adaptation. Design/methodology/approach Intercept interviews were conducted with Indigenous community members (n = 31) to assess respondents’ awareness of the campaign elements and activities, understanding of campaign messages and whether respondents had undertaken activities to improve their own or their family’s social and emotional well-being as a result of the campaign. Findings There was universal awareness of the adapted campaign in this sample, with 81% reporting doing something for their own social and emotional well-being, 74% reporting doing something for the social and emotional well-being of their family or friends and 48% reporting doing something for community well-being, as a result of campaign exposure. Originality/value The cultural adaptation of the Act-Belong-Commit campaign in the Australian Roebourne community is the first reported Indigenous adaptation of a population-wide mental health promotion campaign.

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Developing a culturally appropriate branding for a social and emotional wellbeing intervention in an Aboriginal community

Cited by 7 publications

References 13 publications

Applying Salutogenesis in Community-Wide Mental Health Promotion

Applying Salutogenesis in Community-Wide Mental Health Promotion

Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign

Impact on community members of a culturally appropriate adaptation of a social and emotional well-being intervention in an aboriginal community

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