Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets

Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy

doi:10.1007/s13162-016-0086-z

Cited by 1 publication

(4 citation statements)

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

“…Retailers in these periodic markets tend to be small and unorganised. Earlier studies have highlighted their economic and social importance and their role in the rural economy (Sarkar et al, 2016). They play a significant role in generating employment and marketing goods and services to rural markets across emerging economies (Aithal, 2012).…”

Section: Retailer Behaviourmentioning

confidence: 99%

“…They play a significant role in generating employment and marketing goods and services to rural markets across emerging economies (Aithal, 2012). Rural retailers are different from retailers in urban areas due to their power to influence purchase decisions, sales on credit, the seasonal transfer of capital into agriculture and seasonal sales and purchases (Sarkar et al, 2016). The presence of multiple retailers in a marketplace, such as rural markets, enhances the attractiveness to consumers in rural areas due to the extensive A case of rural periodic markets product range, better bargain opportunity and the effective utilisation of a shopping trip (Satyam and Aithal, 2018).…”

Section: Retailer Behaviourmentioning

confidence: 99%

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Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies

Satyam

Aithal²,

Pradhan³

2022

IJRDM

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PurposeThe objective of the study is to understand the reasons for the resilience of rural periodic markets. Small retailers patronise these markets, and by identifying the reasons for their continued market participation, an attempt has been made to explain the continued existence of these traditional evolved retail agglomerations.Design/methodology/approachA qualitative research design was adopted for the study. Semi-structured interviews were conducted with 35 small retailers, and responses were used to identify the reasons for their continued market participation. A mix of purposeful and snowball sampling was used to select the respondents.FindingsIn a novel endeavour, this study presents rural periodic markets as an evolved retail agglomeration. It identifies six factors responsible for the continued participation of small retailers in these markets. Seven attributes of the rural periodic market, an evolved retail agglomeration, were also identified which contribute to the resilience of these markets.Research limitations/implicationsThis study contributes to the literature on retail agglomerations and identifies the reasons for the continued market participation of small retailers, suggesting some trends about their future in emerging economies.Social implicationsRural periodic markets have affected the overall well-being of surrounding villages by providing opportunities to participate in many ways. This has been identified as a reason for the economic growth of the area.Originality/valueTo the best of our knowledge, this is one of the first studies to explore the resilience of periodic markets from the perspective of small retailers by identifying the reasons for their continued market participation.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Retailer Behaviourmentioning

confidence: 99%

Section: Retailer Behaviourmentioning

confidence: 99%

See 2 more Smart Citations