Develop and Validate a Survey to Assess Adult’s Perspectives on Autonomous Ridesharing and Ridehailing Services

Abstract

Autonomous vehicles (AVs) have generated excitement for the future of transportation. Public transit agencies and companies (i.e., Uber) have begun developing shared autonomous transportation services. Most AV surveys focus on public opinion of perceived benefits and concerns of AVs but are not directly tied to field implementation of AVs. Experience and exposure to new technology affect adults’ perceptions and level of technology acceptance. As such, the Autonomous RideShare Services Survey (ARSSS) was developed to assess adults’ perceptions of AVs before and after being exposed to AVs. Face validity and content validity were established via focus groups and subject-matter experts (CVI = 0.95). Adults in the U.S. (N = 553) completed the ARSSS, and a subsample (N = 100) completed the survey again after two weeks. An exploratory and confirmatory factor analysis demonstrated that the ARSSS consists of three factors that can be used to reliably quantify users’ perceptions of AVs: (a) Intention to Use, Trust, and Safety (r = 0.85, p < 0.001, ICC = 0.99); (b) Potential Benefits (r = 0.70, p < 0.001, ICC = 0.97); and (c) Accessibility (r = 0.78, p < 0.001, ICC = 0.96) of AVs. These are key factors in predicting intention to use and acceptance of AVs. Results from the ARSSS may inform the acceptance among users of these AV technologies.