Applied Technology and Innovation Management 2010
DOI: 10.1007/978-3-540-88827-7_2
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Deutsche Telekom Laboratories as a Testbed for Modern Technology and Innovation Management

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“…The implementation of creative ideas in the IT sector has a significant impact on attracting customers and achieving company satisfaction. For example, the assembly process of vehicles with an electronic driver assistance service demonstrates the achievement of competitive creativity in the IT sector (Arnold et al, 2010). Competitive creativity is a necessity in IT companies, and talent management contributes to raising the level of competitive creativity in these companies through the effective application of creative strategies, ultimately improving service quality.…”
Section: The Mediating Effect Of Competitive Creativity In the Relati...mentioning
confidence: 99%
“…The implementation of creative ideas in the IT sector has a significant impact on attracting customers and achieving company satisfaction. For example, the assembly process of vehicles with an electronic driver assistance service demonstrates the achievement of competitive creativity in the IT sector (Arnold et al, 2010). Competitive creativity is a necessity in IT companies, and talent management contributes to raising the level of competitive creativity in these companies through the effective application of creative strategies, ultimately improving service quality.…”
Section: The Mediating Effect Of Competitive Creativity In the Relati...mentioning
confidence: 99%