Deterring Factors Why Rabbit Meat Is Not Popular Among Malaysian Consumers
Nur Syuhada Muhammad,
Aemillyawaty Abas,
Nur Hayati Abd Rahman
et al.
Abstract:Rabbit meat is highly nutritious and possesses a healthy source of protein, yet it remains the unpopular choice of meat among Malaysian consumers. Thus, this paper investigates the deterring factors why it is so. By using descriptive statistics from a sample of 220 Malaysian respondents, it was found that the strong deterring factors why people do not eat rabbit meat are its availability in the market, versatility in cooking as well as its expensive price. Besides, there is also a misconception that rabbit mea… Show more
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