Determinism of Digital Market Environment in Enterprise Brand Development
Yurii Kolbushkin
Abstract:The determinism of the digital market environment in the field of enterprise brand development has a significant impact on all aspects of modern business. The article analyzes the influence of the digital environment on the development of the brand of enterprises, which is largely determined by the growing role of digital technologies and online space in the modern economy. It is determined that digital transformation opens up new opportunities for business development and expansion, which is confirmed by the … Show more
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