2021
DOI: 10.30587/umgeshic.v1i2.3496
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Determining the Supply Chain Strategy in Marketing With Swot Analysis at Pt Internit Gresik

Abstract: PT Eternit Gresik produces fiberglass which is currently experiencing a slight decline, because it provides an opportunity to create tight competitiveness in market share and challenges for the future. Researchers aim to determine the PT Enternit Gresik Supply Chain management strategy in the best marketing to face competition. The method used in this study using a SWOT analysis, and AHP weighting with the help of spss software. This study produces a recommendation in the best marketing strategy for PT E… Show more

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Cited by 3 publications
(3 citation statements)
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“…It is proved that it is important to analyze the opportunities and existing problems of the community at the stage of planning the tasks and objectives of the Strategy. Indonesian scientist K. Kurniawan (2019) noted that it is advisable to apply SWOT analysis to identify the strengths and weaknesses of the community. It is worth supporting the position of the scientist and noting that such an analysis allows one to understand the current situation and then determine the appropriate strategy for local entrepreneurs.…”
Section: Discussionmentioning
confidence: 99%
“…It is proved that it is important to analyze the opportunities and existing problems of the community at the stage of planning the tasks and objectives of the Strategy. Indonesian scientist K. Kurniawan (2019) noted that it is advisable to apply SWOT analysis to identify the strengths and weaknesses of the community. It is worth supporting the position of the scientist and noting that such an analysis allows one to understand the current situation and then determine the appropriate strategy for local entrepreneurs.…”
Section: Discussionmentioning
confidence: 99%
“…It is proved that it is important to analyze the opportunities and existing problems of the community at the stage of planning the tasks and objectives of the Strategy. Indonesian scientist K. Kurniawan (2019) noted that it is advisable to apply SWOT analysis to identify the strengths and weaknesses of the community. It is worth supporting the position of the scientist and noting that such an analysis allows one to understand the current situation and then determine the appropriate strategy for local entrepreneurs.…”
Section: Discussionmentioning
confidence: 99%
“…The area is strategically located in the western part of the country and has a diverse economy with strengths in the agriculture, manufacturing, and service sectors. However, the province faces several challenges that hinder entrepreneurship, including limited access to funding, inadequate infrastructure, and a complex regulatory environment (KURNIAWAN & Waisarayutt, 2019;Pratono & Sutanti, 2016;Purbasari et al, 2020).…”
Section: Introductionmentioning
confidence: 99%