Determining the Role of Social Identity Attributes to the Protection of Users’ Privacy in Social Media

Abstract

Drawing on digital identity theories, social software engineering theory (SSE), and the Privacy Safeguard (PriS) methodology, we examined the way that personal information uploaded on social media (SM) imposes privacy issues. Throughout a review on users’ self-representation on SM, we examined the impact of self-determination and self-disclosure on users’ privacy, and we identified the social attributes (SA) that cause privacy implications. This paper specifies 18 SA that users employ to achieve their optimal level of representation while summarizing possible ways that these attributes provoke users’ identification. In particular, our research has shown that SM users represent their personas by unveiling SA to construct popular, representative, and conversational profiles. As disclosing SA increases privacy implications, we intend to help users build profiles that respect their privacy. Examining users’ SA deepens our understanding of disclosing personal information on SM while leading to a better quantification of identity attributes; furthermore, users’ top five most revealing attributes were summarized. Considering that SSE addresses users’ privacy implications from an early stage of systems designing, our research, identifying the SA, will be helpful in addressing privacy from a socio-technical aspect, aiming at bridging the socio-technical gap by drawing designers’ attention to users’ social aspects.

Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation

“…In other words, an operand resource, such as a digital platform, is used to help convey messages between people and facilitate interactions that allow text and images relating to a company's products to be forwarded to people/interested parties. Therefore, although issues of privacy and digital identity arise over time, SM usage can be viewed as efficacious for communication [69].…”

Sosialisasi Risiko Privasi Dalam Menggunakan Media Sosial

“…Foto maupun video yang diunggah pengguna ke dalam media sosial dapat mengungkapkan beberapa informasi pribadi. Beberapa pengguna tidak menyadari bahwa dalam sebuah foto yang mereka bagikan di dalam media sosial mengandung informasi yang bersifat privasi seperti wajah bayi, kartu kredit, nomor telepon, maupun beberapa informasi pribadi tertentu seperti kata sandi (Vgena et al, 2022). Konten media sosial seperti di atas juga dapat dimanfaatkan oleh oknum untuk melakukan kejahatan.…”

“…Konten media sosial seperti di atas juga dapat dimanfaatkan oleh oknum untuk melakukan kejahatan. Tersebarnya informasi pribadi melalui data visual seperti yang telah dipaparkan di atas dikenal sebagai kebocoran privasi secara visual (Vgena et al, 2022).…”