Determining the Influence of Private Labels on Sales of National Brands: A Qualitative Approach

Abstract

Private-label brands (PLBs) are spreading their operations in all product categories and have marked their presence in almost all types of retail formats. They are posing stringent competition to national brands (NBs), be it offline (organized and unorganized) retail or online retail. Besides being favourites of value-conscious Indian consumers, PLBs are becoming a key focus of channel partners as well. In this context, the present research article is aimed at providing insights about how PLBs are able to garner the profit-centric interests of channel partners and how they are affecting the distribution of NBs in the unorganized retail sector. The study is based on information collected through semi-structured interviews with distributors and retailers from Haryana and Punjab. A thematic analysis was performed to draw meaningful inferences from the responses collected through the semi-structured interviews. The results reveal that channel partners’ interest in the high margins of private labels and their interest in maintaining long-term relationships with the latter make NBs vulnerable on parameters such as sales effort investment, in-store visibility, ordering quantity and frequency and numeric distribution. This study provides bases for understanding private label operations in the unorganized retail sector in India.

How true is the truth? A study of the factors affecting honest response behaviour of patients in hospital settings

“…Research on respondent behaviour is often conducted by collecting qualitative data in the form of responses or reactions recorded in the form of written transcripts (Castleberry and Nolen, 2018). Additionally, focus group interviews and observation methods are employed to produce content for the research purpose (Baker, 2006; Islam et al ., 2021). Qualitative research provides deeper insights into respondents' perceptions and experiences about the phenomena under study (Rosenthal, 2016).…”

Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers

“…Therefore, enhancing the assortment of eco-friendly products in retail setup and utilizing retailers' referral power can facilitate cultivating green purchase intention in consumers [32,48]. Furthermore, retail stores with the help of marketing artifacts provide valuable communication of green consumption to consumers which enables generating positive intention toward performing green consumption [49].…”

A Review on Research During COVID 19 and Call for Research on Marketing During the Pandemic

“…We found that it was important to manage their expectations and maintain the level of trust. Different stressors and their remedies (Amin & Khan, 2021), alternatives (Parihar et al, 2021) and strategic innovations (Bhalla, 2021;Islam et al, 2021;Zaoui et al, 2021) added to the possibilities for questioning and answering multiple contexts.…”