Determining the importance of US convention destination attributes

Abstract

This paper examines meeting planners’ rating of seven US convention cities not only as overall destinations but also on specific city attributes that are important in site selection. Regression analysis showed that promotional appeal of the city had a significant effect in the overall ratings of destinations. In addition, results suggested that different attributes are significant for different cities in explaining their convention, exposition and meeting-site attractiveness.

Kongresna dejavnost: vidiki privlačnosti destinacije

“…kriteriji, ki jih skupno determinira 36 dimenzij. V raziskavah (Oppermann 1996b;Chacko in Fenich 2000;Fenich 2001;Robinson in Callan 2001;Crouch in Louviere 2003;Baloglu in Love 2005;Chen 2006;Breiter in Milman 2006;Fawzy in Samra 2008;Yoo in Chon 2008;Severt in Palakurthi 2008;Shin 2009;Jin, Bauer in Weber 2010;Yoo in Chon 2010;Whitfield idr. 2014) avtorji navajajo tudi druge atribute ali dimenzije; njihov pregled pokaže, da najpogosteje omenjajo naslednje: opremo in prostore za kongrese, kakovost hotelskih storitev, razpoložljivost hotelskih sob, zanimivost lokacije, varnost, dostopnost, stroške prevoza, stroške namestitve in prehrane, splošno dostopnost, ugled destinacije, klimatske in pokrajinske značilnosti destinacije, letalsko dostopnost, gostoljubnost, prejšnje izkušnje, lokalno dostopnost, transportne storitve idr.…”

“…Podobno večstopenjsko razvrstitev ponujata Lu in Cai (2009), ki lojalnost udeležencev do razstaviščne destinacije ocenjujeta na osnovi treh konstruktov: imidža destinacije, imidža prizorišča in imidža dogodka. Modificiran pogled na atribute kongresne destinacije preko novega konstrukta obiskanosti bi nam omogočil njihovo celostnejšo obravnavo, ki je v dosedanjih raziskavah večinoma ne zasledimo, saj se študije pogosto osredotočajo le na posamezen vidik, in sicer na vidik destinacije (Oppermann 1996b;Chacko in Fenich 2000;Fenich 2001;Crouch in Louviere 2003;Baloglu in Love 2005;Chen 2006;Shin 2009;Jin, Bauer in Weber 2010), vidik prizorišča oziroma kongresnih centrov (Robinson in Callan 2001;Breiter in Milman 2006;Fawzy in Samra 2008;Severt in Palakurthi 2008) ali vidik kongresne prireditve (Yoo in Chon 2008;Yoo in Chon 2010;Whitfield idr. 2014).…”

“…2011;Mohammadi in Mohamed 2011;Kim, Lee in Kim 2012;Whitfield idr. 2014); v skupini raziskav, usmerjenih v naročni-ka kongresa, se po pomembnosti večinoma najprej uvrstijo atributi gostiteljske destinacije, šele kasneje pa atributi prizorišča in spremljajočih storitev na destinaciji (Oppermann 1996b;Chacko in Fenich 2000;Crouch in Louviere 2003;Baloglu in Love 2005;Chen 2006;Jin, Bauer in Weber 2010); raziskave, ki bi se posvečale skupini ponudnikov storitev na destinaciji, so redkejše. Tako na primer Millar in Kerr (2009) ter Jago in Deery (2005) izpostavljajo atribute prizorišča kot ključne pri oceni pomembnosti atributov destinacije.…”

Las Vegas Versus Macao as Diversified Travel Destinations

“…Event studies have also revealed that destination attributes play a central role in event participation and site selection (Crouch and Ritchie, 1998). These factors include cost of travel, hotel accommodations, dining options, culture, sightseeing, entertainment, and other destination attractions (Breiter and Milman, 2006;Chacko and Fenich, 2000;Comas and Moscardo, 2005;Oppermann and Chon, 1997).…”

“…Developing travel destinations, on the other hand, are less competitive and therefore have been trying to entice event tourists through other offerings, such as leisure and nightlife entertainment, lower cost of travel and lower event admission fees, and other destination-specific tourism products (Crouch and Ritchie, 1998;Getz, 2007). Although these destination attributes have been widely acknowledged as travel incentives and play a central role in destination selection (Chacko and Fenich, 2000;Comas and Moscardo, 2005;DiPietro et al, 2008;Fenich, 2001;Oppermann and Chon, 1997), it is still unclear how these attributes are related to tourism destination development. This literature void is addressed in the current research in the context of the developing travel destination of Macao, China.…”