Determining the Effectiveness of Enterprise Marketing Based on the 4P`s model

Ginevičius, Romualdas; Podvezko, Valentinas; Ginevičius, Adomas

doi:10.3846/bm.2012.048

Cited by 5 publications

(5 citation statements)

References 13 publications

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“…Given the results of experimental work,significant and rapid elimination of weight and moisture has been achieved as compared with the initial and final values. The method of cyclic microwave drying of wood elements appears to be one of the most effective, fastest and thus the most economical methods for local and targeted reduction of moisture content in wood elements and building structures, [2].…”

mentioning

confidence: 99%

Use of EMW Radiation in the Building Industry

Novotný

Šuhajda

Sobotka

et al. 2014

AMR

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This paper discusses theory and application of microwave radiation and experimental optimization of microwave radiation to eliminate moisture content in wood elements. Owing to its properties, microwave radiation has been used in the construction industryin modern times, in particular to dry wet masonry of buildings. Effects of electromagnetic radiation on building structures lead to relatively sharp decreases in moisture content from damp building structures or elements. The influence of electromagnetic radiation on building structures lead to oscillation of water molecules contained in the material, which cause a phase transformation of water into vapour. Consequently, the vapour evaporates from the moist material, thereby drying the element exposed to radiation.The article describes experiments carried out at the Faculty of Civil Engineering of the Faculty of Technology in Brno that demonstrate successful decrease of water content in building materials using microwave radiation. First, the understanding of microwave radiationwill be discussed.Following an analysis of research results an optimum intensity of microwave radiation sources as well as the necessary length of the irradiation of microwave radiation have been determined with respect to the particular type of building material and the success rate of elimination of moisture.

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confidence: 99%

Use of EMW Radiation in the Building Industry

Novotný

Šuhajda

Sobotka

et al. 2014

AMR

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“…Multi-criteria evaluation methods are used in range of assessment activities such as evaluating reliability of the banks (Ginevičius, Podvezko, & Novotny, 2010), determining the effectiveness of enterprise marketing (Ginevičius, Podvezko, & Ginevičius, 2012) contractor selection (Zavadskas, Vilutiene, Turskis, & Tamosaitiene, 2010), complex proportional assessment of projects (Zavadskas, Kaklauskas, & Sarka, 1994), assessment of process management maturity (Radosavljevic, 2014) and others. In the case of networking of the HEI assessment, Simple Additive Weighting (SAW) method has (see formula 1).…”

Section: Multi-criteria Assessmentmentioning

confidence: 99%

The strategic assessment of networking of a higher education institution

Nugaras

Ginevičius

2015

Economic Research-Ekonomska Istraživanja

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The development of economy in the region is highly dependent on the effective management of higher education institutions (HEIs). The effective incorporation of networking in the strategies of HEIs is one of the core issues in the development of current HEIs. This incorporation raises two major issues: the lack of tools to monitor the progress of networking and the lack of ability to generate needed and networkrelated insights for strategy. The aim of this article is to suggest a networking assessment tool and to apply it empirically. This tool consists of multi-criteria evaluation and evaluation with network pictures. It adapts simple additive weighting (SAW)data normalisation and Social Network Analysis methods (SNA). The empirical application of the tool showed the possibility to assess and monitor the institution's networking performance and support strategising in the fields of research and studies.

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“…The first way is to exclude some criteria from the set, leaving only the most significant ones. This may be performed by experts or by using the methods of mathematical statistics (Ginevičius et al 2012a). However, in this case, a danger of excluding the essential criteria, thereby reducing the evaluation accuracy, arises.…”

Section: Developing a Set Of Criteria Describing Enterprise Marketing Activitiesmentioning

confidence: 99%

“…In general, up to thirty elements are suggested to be included into the description of enterprise marketing activities. However, in most cases, the 4P marketing model (including product, price, promotion and place), successfully used by the most of production and service providing companies in Eastern Europe, is considered to be best-responding to the main business challenges (Goi 2009;Ginevičius et al 2012a;Yudelson 1999). Now, it is necessary to determine the criteria, describing its elements taking the above 4P marketing model as a basis.…”

Section: Developing a Set Of Criteria Describing Enterprise Marketing Activitiesmentioning

confidence: 99%

Quantitative Evaluation of Enterprise Marketing Activities

Ginevičius

Podvezko

Ginevičius

2013

Journal of Business Economics and Management

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The growing competition on the international markets means that the importance of enterprise marketing activities is increasing. However, the attention paid to theoretical and practical marketing problems by enterprises is insufficient. This particularly refers to the analysis of marketing strategy effectiveness. It is not clear how marketing affects enterprise performance. To perform this analysis, the quantitative evaluation of enterprise marketing activities is required. Enterprise marketing is a complex multi-faceted phenomenon. Its various aspects are described by multidimensional and often oppositely directed criteria. Therefore, in this case, multicriteria evaluation methods can be successfully used for analysis. The state of the enterprise marketing system is described by sets of criteria. Therefore, the problem of adequate evaluation of their weights arises. Sometimes, it is possible to reduce the number of evaluation criteria by developing their hierarchical system. However, the question arises how the transformation of a single-level system of criteria into the respective multi-level system affects the calculation results.

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Determining the Effectiveness of Enterprise Marketing Based on the 4P`s model

Cited by 5 publications

References 13 publications

Use of EMW Radiation in the Building Industry

Use of EMW Radiation in the Building Industry

The strategic assessment of networking of a higher education institution

Quantitative Evaluation of Enterprise Marketing Activities

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