Abstract:Purpose-The purpose of this paper is to determine the difference between customers of commercial banks and participatory banks with regard to levels of awareness, familiarity, image, satisfaction and loyalty. Furthermore, in research is aimed to determine the strength, direction and significance of the relationship among the study variables. Methodology-The model developed for the purpose of the research has five dimensioons. One of the dimensions is awareness. The awareness dimension affects the image and fam… Show more
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