Determining How Chinese Consumers that Purchase Western Food Products Prioritize Food Safety Cues: A Conjoint Study on Adult Milk Powder

Mirosa, Miranda; Liu, Yang; Bremer, Phil

doi:10.1080/10454446.2020.1782796

Cited by 8 publications

(4 citation statements)

References 32 publications

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“…Chinese manufacturers tended to provide information on farm details, production standard, traceability as well as the corresponding certificates, but such food safety related VWM was seldom mentioned on international products. Recently, it was reported that due to the heightened awareness of food safety in China, Chinese consumers expect to see food safety-related information not only on domestic, but also imported milk powders [ 59 ].…”

Section: Discussionmentioning

confidence: 99%

On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis

Chen

Moradi

Hort

2022

Foods

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China is experiencing severe population aging. Given that milks targeting older adults are one of the most popular foods designed for Chinese older adults (COA), this study investigated on-the-pack (OTP) voluntary well-being messaging (VWM, ways of communicating a product’s broad well-being benefits through information on food content or statements linked to favourable components, functions, or well-being outcomes) for milk targeting COA. Over 200 products identified from two sources (JD.com and Mintel’s global new products database), were analysed for type, content, and VWM frequency for different brand origins and milk sources of various animal species, nutrition claim regulation compliance and alignment with nutrition facts. The results suggested: (1) different brand origins (domestic vs. international) and milk source (cow vs. goat) highlighted different well-being aspects of products, (2) three products failed to comply with government regulations made for nutrition labelling of pre-packed foods (GB 28050-2011), but (3) excepting fat, all ‘contains’ claims and most ‘high’ claims did not reflect significantly greater levels of nutrients, compared to products with no claims. The findings create a comprehensive picture of OTP VWM for milks targeting older adults in China, providing useful information for consumer, domestic, and international dairy industries, and policymakers.

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Section: Discussionmentioning

confidence: 99%

On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis

Chen

Moradi

Hort

2022

Foods

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“…Twentythree participants found these five attributes to be crucial to their wine selection. The 1000minds software (Hansen and Ombler, 2008), which adapts PAPRIKA (Potentially All Pairwise RanKings of all possible Alternatives) method, is a full factorial DCE that is widely used in research (Baggott et al, 2019;Mirosa et al, 2020) and was used to collect the data from the respondents. Also known as conjoint analysis (McFadden, 1974), it is an extensively used technique to find consumers' choices involving trade-offs between alternative product attributes of interest.…”

Section: Methodsmentioning

confidence: 99%

Indian women consumers’ wine choice: a study based on conjoint analysis

Payini

Mallya

Piramanayagam

2022

IJWBR

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Purpose Wine consumption among women in India is gradually increasing on the back of several factors such as increased urbanization, higher disposable income, rising affluence of the people, exposure to new cultures and a gradually changing perception about wine being a healthy beverage. Eventually, this offers tremendous opportunities for wine marketers to design appropriate strategies to target Indian women consumers. However, along with this growth, there is growing need to identify the attributes that the women desire in the wines of their choice. Toward this, the current study aims to identify the wine attributes that influence the purchasing behavior of Indian women consumers. Design/methodology/approach In-depth interviews of 27 women wine consumers, aged between 25 to 46 years, were conducted to identify the topmost essential wine attributes. Later, a conjoint analysis using 1000minds, an Internet-based software implementing Potentially All Pairwise RanKings of all Possible Alternatives (PAPRIKA), was used to collect data from the participants. The total number of responses received was 271. Findings The type of wine, taste, price, familiarity and country of origin emerged as the five most crucial wine attributes in wine choice after the in-depth interview. Conjoint analysis results revealed that sweet red wine priced between Rs 600 to Rs 1,200 is the most preferred wine by Indian women consumers. Research limitations/implications The study provides valuable and actionable insights for both domestic and international wine marketers and manufacturers in the identification of wine attributes that predominantly influence women consumers’ choice of wine in India. Originality/value The study contributes to wine consumers' literature by identifying wine attributes favored by women consumers in India. Our findings will be of great use to wine marketers who can leverage the insights to design appropriate marketing and advertising strategies, develop new products and make more informed branding and pricing decisions.

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“…com), which implements the PAPRIKA method -an acronym for Potentially All Pairwise RanKings of all possible Alternatives (Hansen and Ombler, 2008). The software and method have been used in a wide range of business-related areas; recent examples include measuring businesses' reputations (Whiting et al, 2017), transport infrastructure planning (Miller and Gransberg, 2017), marketing research (Mirosa et al, 2020;Parsad et al, 2019) and for understanding wellness tourism in Japan (Romão et al, 2018).…”

Section: Methodsmentioning

confidence: 99%

Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India

et al. 2021

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Wellness tourism is a fast-growing tourism industry segment and major wellness tourism destinations are found in the Asia–Pacific region, including India. The region of Kerala in India has an abundant natural, cultural and entrepreneurial resources for the development of wellness tourism. These resources are centered on the unique and traditional Ayurveda treatment, complemented by impressive natural landscapes and rich cultures and history. Despite the abundance and quality of resources and services provided by a large number of stakeholders, Kerala lacks a branding strategy for differentiating Kerala as a wellness tourism destination to compete in international markets. A stakeholder-based participatory process was developed to co-create a branding strategy, involving a destination audit supported by an online conjoint analysis survey to discover the relative importance of ‘high-level’ attributes associated with Kerala’s wellness tourism resources. The most important attributes are ‘Fits with strategic priorities of the organisation’ and ‘Ability to integrate into wellness tourism packages’. The main resources complementing wellness services are natural features and cultural heritage. This research contributes to stakeholder-based participatory methods for destination branding.

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Determining How Chinese Consumers that Purchase Western Food Products Prioritize Food Safety Cues: A Conjoint Study on Adult Milk Powder

Cited by 8 publications

References 32 publications

On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis

On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis

Indian women consumers’ wine choice: a study based on conjoint analysis

Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India

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