Determining Factors for Marketing Success in Endek and Embroidered Textile Industry Through the Integration of Entrepreneurship Orientation and Customer Relationship Marketing in Marketing Capabilities
Abstract:The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that produce and sell woven and embroidery fabrics, and are listed in the Directory of Service Denpasar City Industry and Trade in 2016. Woven and embroidery businesses are spread in four districts with a total of 55 busi… Show more
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