Determining destination risk perceptions, their effects on satisfaction, revisit and recommendation intentions: Evidence from Sanliurfa/Turkey

Abstract

Visitors' risk perception plays a vital role in their destination choice, intention to return, satisfaction and recommendations to others. At the same time, perceived risks affect destination image, which in turn causes increased or decreased demand for attractions of destinations. The aim of this study is to determine risk dimensions and their effects on recommendation and revisit intentions. Scale is most widely used in tourism research. This scale consists of six dimensions, namely, physical, time, social, performance, financial, and psychological risks, which consist of 28 items. A total of 471 respondents were collected via convenience sampling method among domestic tourists who visited Sanliurfa from May to June 2021. The results of the study indicated a weak inverse and significant relationship between the performance, social, physical, psychological, financial, and time risk perception of the participants and general satisfaction levels. Meanwhile, there is a moderately strong, inverse and significant relationship between all dimensions of risk perception among the participants and their recommendation and revisit intention. Thus, perceptions of risk dimensions have a strong negative influence on overall satisfaction, recommendation, and revisit intentions. By employing three regression models, the present study reported that time and psychological risks highly affect all dependent variables. Furthermore, overall satisfaction is significantly affected by the physical and performance dimensions. Recommendation intention is affected by the financial dimension beyond the aforementioned dimensions. The overall satisfaction levels of the participants were highly correlated with their recommendation levels and revisit intention. At the same time, their recommendation intention was highly correlated with their level of revisit intention. It might be said that visitors may change their future behaviors according to travel risk perceptions. Finally, the study revealed that understanding of customers risk perception is essential to all tourism and hospitality stakeholders.

The mediator role of customer satisfaction in the effect of gastronomic image on behavioral intention

“…When these findings are examined within the scope of the theory of planned behavior, it can be concluded that if the tourists visiting Gaziantep are sufficiently involved in culinary culture and gastronomy activities, customer satisfaction can be achieved, and thus positive behavioral intentions can be developed in customers. It is because, as mentioned before, intentions determine whether a person has sufficient motivation to perform a certain behavior (Mancı, 2022).…”

“…Perceived behavioral control represents people's belief in their ability to control their actions. Intentions determine whether a person has sufficient motivation to perform a specific behavior (Mancı, 2022). Finally, personal characteristics refer to the individual factors that influence people's behaviors (Ajzen, 1991).…”

Avaliação das Percepções da População Local sobre o Desenvolvimento das Atividades Turísticas em Relação à Gestão de Destinos

“…Given that local residents are one of the most significant stakeholders in destination management (Mancı, 2022), establishing their attitudes about the development of tourism activities is a critical issue. As a result, the perceptions of local people in Mersin Province about the development of tourism activities were measured in this study.…”

The Fallout of the Pandemic: An Investigation of Oman Tourist Destination Brand Equity

“…This study is based on both secondary and primary data. Primary data is collected through an adapted questionnaire (Bariar & Jain, 2020;Konecnik & Gartner, 2007;Manci, 2022;Shen & Ma, 2022), which contains a variety of questions related to demography and destination brand equity. This questionnaire is developed using Google Forms and distributed by e-mail.…”

“…For this purpose, the concept of brand equity is applied for tourism destination by examining its four dimensions (Konecnik & Gartner, 2007), that are Destination Awareness (DA), Destination Image (DI), Destination Perceived Quality (DPQ), and Destination Loyalty (DL). An additional dimension Destination Perceived Risk (DPR) (Manci, 2022) is added for better understanding of the COVID-19 condition. As a result, this research includes four main objectives:…”