Determination of the Representative Socioeconomic Level by BSA in the Mexican Republic

Abstract

The aim of this article is to determine the socioeconomic level (SEL) with disaggregation of the Basic Statistical Area (BSA) in the Mexican Republic. The methodology used is the one established by the Mexican Association of Market Research Agencies (AMAI) along with the National Institute of Statistics and Geography (INEGI). The Clustering of the BSAs was carried out according to variables contained in the Population and Housing Census of 2010, through Gaussian mixture models, learning neural networks and finally, by defining the labels corresponding to each SEL. We found the existence of a representative SEL for each BSA. In addition, the definition of each socioeconomic level shows good results with an average of 90.86% of correctly labeled elements.

Características de los emprendimientos de miel de abeja desde la perspectiva de los consumidores: Narihuala, Catacaos, Perú

“…Estas categorías se utilizan para inferir el comportamiento y el estilo de vida del consumidor, así también influyen en el desempeño de una empresa u organización. Las empresas utilizan la segmentación socioeconómica para determinar qué segmentos de clientes serán más rentables, ya que los clientes dentro del mismo segmento tienen estilos de vida y necesidades de productos similares (Luquín-García et al, 2018;Pang et al, 2021).…”