DETERMINATION OF THE FACTORS THAT AFFECT THE COSTUMER PREFERENCES IN AIR TRANSPORTATION / Havayolu Ulaşımında Tüketici Tercihlerine Etki Eden Faktörlerin Belirlenmesi

Abstract

Transportation can be defined as the economic, rapid, secure and merit-based move of the persons, goods, services and information. Thanks to transportation activities, the raw materials are relocated and the persons reach to the business and holiday destinations and become customers and producers. With the decision taken by the Turkish Ministry of Transportation in 2003 for achieving liberalization in the domestic airway transportation, the number of companies operating in the field has increased. The factors affecting the airline company preferences of the persons in domestic travels are analysed. The factors affecting the airline company preferences were subjected to the 5-point Likert analysis.