With the advent of deregulation in electricity markets and an increasing share of intermittent power generation sources, time-sensitive electricity prices (as part of so-called demand-side management in the smart grid) offer potential economical incentives for large industrial customers. These incentives have to be analyzed from two perspectives. First, on an operational level, aligning the production planning with the electricity price signal might be advantageous, if the plant has enough flexibility to do so. Second, on a strategic level, investments in retrofits of existing plants, such as installing additional equipment, upgrading existing equipment, or increasing product storage capacity, facilitate cost savings on the operational level by increasing operational flexibility.In part I of this paper, we propose an MILP formulation that integrates the operational and strategic decision-making for continuous power-intensive processes under time-sensitive electricity prices. We demonstrate the trade-off between capital and operating expenditures with an industrial case study for an air separation plant. Furthermore, we compare the insights obtained from a model that assumes deterministic demand with those obtained from a stochastic demand model. The value of the stochastic solution (VSS) is discussed, which can be significant in cases with an unclear setup, such as medium baseline product demand and growth rate, large variance or skewed demand distributions. While the resulting optimization models are very large-scale, they can mostly be solved within up to three days of computational time. A decomposition algorithm that allows solving the problems faster is described in part II of the paper.