The aim of this study is to compare the optical scattering properties of different gold nanoparticles (GNPs), with different shapes (spherical, GNSs, and flower-shaped, GNFs), sizes (20, 30, and 50 nm), and surface chemistries (with and without PEG). These scattering properties give geometrical characterization of hydrodynamic sizes of GNPs by using the scattering correlation spectroscopy. Afterward, a multiparametric comparative study of the scattering efficiency is presented depending on various parameters such as GNPs geometry, excitation wavelength (532 and 633 nm) and powers (from 5 to 100 μW). As predicted by Mie theory, we demonstrate that the increase in GNSs size leads to an increase of the scattered intensity, proportional to the excitation power. The scattered signal is the highest when the excitation wavelength is closer to the localized surface plasmon resonance. In the case of GNFs, the measured scattered signal is around 1000 times stronger than that for GNSs of the same size and concentration. For GNFs, a scattering coefficient at the plasmon resonance of around 2 × 10 −13 m 2 was calculated, which is comparable to the scattering coefficient of a GNS with a diameter of 300 nm. Due to their strong scattering properties, GNFs appear as a good alternative to GNSs of the same size for cell imaging.