Determination of Green Marketing Strategies Through Marketing Communication in the Business World in the Society 5.0 Era

Abstract

Marketing communication in green marketing aims to influence purchase decisions for consumers interested in the green movement. In addition to product advantages and brand image, companies must also think about consumer transaction convenience. Consumers consider various transaction choices to facilitate electronic-based businesses; in other words, there is an element of service acceleration through more sophisticated business modifications, namely the application of the Society 5.0 era. Marketing communications must include the following elements: advertising through environmental advertisements, sales promotion through the web systems and utilization of cloud computing, utilization of big data in public relations, and personal selling through web engineering systems, and expanding market space.

The role of marketing stimuli and attitude in determining post-COVID buying decisions toward organic food products: evidence from retail consumers in Beijing, China

“…Exhibited pro-environmental attitudes have been found to lead to pro-environmental behaviors, whereby consumers are more driven to consume items that are helpful not just for the environment but also for their own health (Sharpe et al, 2021). Consumers' attitudes are often shaped selectively to compromise their needs and may be altered by external influences such as new knowledge from media communication and green marketing strategies (Dewi, 2021). Organic food products that are promoted as free from harmful ingredients are more favored by consumers that are more concerned about their health, especially post-pandemic.…”

Hi World: The Virtual Book Learning Integrated Augmented Reality to Increase Knowledge of Covid-19 Prevention in The Learning Process Post-Pandemic Era

“…Parents and teachers are increasingly aware of the benefits of digital media to support Learner's education and learning. Computer-assisted learning media in problem-based learning effectively improves students' critical thinking skills [16]- [18]. This means that technology can present learning content in all aspects of behavior change, namely cognitive, affective, and psychomotor.…”

The Chinese people’s intention to participate in livestream environmental marketing communications based on the technology acceptance model (tam)

“…Personal selling is when a vendor contacts a potential customer directly (personto-person communication). In this case, the vendor wants to help or persuade potential customers to buy the green product offered (Dewi, 2021).…”

“…The ability to buy and sell anywhere makes it more convenient for customers and lowers transaction costs. (Dewi, 2021).…”