Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis

Abstract

This study was conducted in order to identify the variables that determine the preferences of youth for buying new products. The research was conducted with a sample of 393 youth in the Bingol province of Turkey by using the convenience sampling method. Prior to the research, the exploratory factor analysis was conducted. The validity of the scale was tested, by applying the confirmatory factor analysis (CFA). As the result of the model showed good fit values. The most appropriate CFA

The Effect of Materialism, Conspicuous Consumption and Sense of Shame on Intention to Purchase Counterfeit Products and the Mediating Role of Attitude

“…Consumers are more concerned with the psychological advantage of a product than the physical benefit it will bring them, and as a result, they may participate in consumption behavior only for bragging rights. Consumers may acquire counterfeit products since the products that help to show off are luxury products, and luxury products are economically expensive (Yaprak & Güzel, 2020). The emotion of guilt is another powerful motivator for purchasing counterfeit products.…”

“…In other words, people buy products not merely to meet their requirements, but also to demonstrate and flaunt their material assets. Consumers who wish to be recognized by purchasing well-known, expensive, and prominent products may resort to counterfeits to continue showing off when they cannot afford the originals (Yaprak & Güzel, 2020). Ferraro, Kirmani and Matherly (2013) discovered a link between conspicuous consumption and the intention to buy counterfeit products.…”