Abstract:This research aims to determine the expected value of strategy (expected payoff) from the promotional strategies carried out by two Indonesian e-commerce companies, Tokopedia and Shopee. It is intended to generate maximum profit or minimal loss caused by the competition between the two companies through game theory simulation. The research design uses quantitative data with an applied research design. The analytical method used in this research is the Game Theory approach. The data was processed using the POM-… Show more
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