Background:Volunteering in sport is the most popular and media form of pro-social work in Europe. In Poland, to such activity the conditions are still creating by the largest growth of numbers of institutions active in the public sector in the field of sport, recreation, tourism and hobbies. Interest in volunteering at sport events is increasing, especially among young people. The media image of sport volunteering is adopted by the organizer with chosen promotional strategy. The associated expectations of the participants, their motivation and style of behaving during participation in volunteer project as a consequence are also factors determining the media image of sport volunteering.