2022
DOI: 10.1108/jima-03-2021-0067
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Determinants to adopt conventional and Islamic banking: evidence from Indonesia

Abstract: Purpose This paper aims to investigate how extrinsic and intrinsic religiosity influences the mediator variables, such as consumers’ brand image and materialism in the Indonesian banking sector (e.g. conventional and Islamic). It also examines how mediators influence consumers’ preferences. Design/methodology/approach The sample consists of 575 bank consumers. The experiment method was used to test the research hypotheses through three studies. Findings The empirical results indicate that religiosity posit… Show more

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Cited by 25 publications
(32 citation statements)
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References 33 publications
(94 reference statements)
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“…Besides, according to Aksoy and Abdulfatai (2019), Bananuka et al (2020), Kipnis et al (2019) and Sadiq and Ahmad (2022), culture and religiosity have a positive effect on Muslim consumers’ preferences. Other scholars argued Islamic brand (Abalkhail, 2021; Jan and Shafiq, 2021; Salehzadeh et al , 2021; Singkheeprapha et al , 2021), consumers’ awareness (Islam and Rahman, 2017), materialism (Islam and Chandrasekaran, 2019; Junaidi et al , 2022; Pratono, 2019; Rahman et al , 2017; Ramazani and Kermani, 2021; Zakaria et al , 2021) and commitment (Junaidi et al , 2021; Tabrani et al , 2018) play an important role to influence Muslim decision to adopt Islamic bank. However, the study of religion in marketing has been the sparse and mixed results, such as religiosity has a positive effect on reducing consumers’ view of materialism in Iran (Ramazani and Kermani, 2021), Indonesia (Pratono, 2019) and Malaysia (Amin, 2020b) and profit-sharing governance (Yaya et al , 2021).…”
Section: Introductionmentioning
confidence: 99%
“…Besides, according to Aksoy and Abdulfatai (2019), Bananuka et al (2020), Kipnis et al (2019) and Sadiq and Ahmad (2022), culture and religiosity have a positive effect on Muslim consumers’ preferences. Other scholars argued Islamic brand (Abalkhail, 2021; Jan and Shafiq, 2021; Salehzadeh et al , 2021; Singkheeprapha et al , 2021), consumers’ awareness (Islam and Rahman, 2017), materialism (Islam and Chandrasekaran, 2019; Junaidi et al , 2022; Pratono, 2019; Rahman et al , 2017; Ramazani and Kermani, 2021; Zakaria et al , 2021) and commitment (Junaidi et al , 2021; Tabrani et al , 2018) play an important role to influence Muslim decision to adopt Islamic bank. However, the study of religion in marketing has been the sparse and mixed results, such as religiosity has a positive effect on reducing consumers’ view of materialism in Iran (Ramazani and Kermani, 2021), Indonesia (Pratono, 2019) and Malaysia (Amin, 2020b) and profit-sharing governance (Yaya et al , 2021).…”
Section: Introductionmentioning
confidence: 99%
“…According to these authors, religiosity is linked with the Islamic bank’s cultural practices, reputation and perceived value. Religiosity affects consumers’ decision-making processes when IB products are based on Islamic principles (Junaidi et al , 2022). Iqbal et al (2018) state that the perception and preference of customers for IB are greatly influenced by religion.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Job satisfaction correlates with job quality from the financial and non-financial aspects (Claus, 2019). It also refers to personal perception and psychology (e.g., attitude, emotions, and happiness) about their job and workplace environment (Hendri, 2019;Junaidi, 2021;Junaidi, Anwar, Alam, Lantara, & Wicaksono, 2022). Generally, job satisfaction strongly correlates to personal feelings and psychology (Kundu et al, 2019;Maley, Dabic, & Moeller, 2020).…”
Section: Job Satisfactionmentioning
confidence: 99%