Determinants of users’ intention to adopt m-commerce: an empirical analysis

Abstract

The fast-growing penetration of mobile devices and recent advances in mobile technologies have led to the development of increasingly sophisticated services such as m-shopping for goods or services and m-payment. However, although the number of mobile subscribers is increasing, levels of actual m-commerce activities in many cases remain low. Determining what influences users' intention to use m-commerce is therefore of growing importance. The purpose of this study was to investigate possible factors. To this aim, we developed a conceptual user adoption model based on technology acceptance model variables and on specific factors such as social influence, personal innovativeness, customization, and individual mobility. The empirical results show that social influence and customization significantly affect perceived usefulness; mobility, customization, and personal innovativeness significantly affect perceived ease of use; and perceived usefulness and perceived ease of use have a direct positive effect on behavioral intention.

Factors Influencing Malaysian Consumers’ Intention to Use Quick Response (QR) Mobile Payment

“…Kim et al (2010) found a significant positive relationship between perceived usefulness and intention to use mobile payment. A similar relationship between the two constructs has been empirically validated in many studies in mobile payment (Busu et al 2018;Kalinic & Marinkovic 2016;Mun et al 2017;Pham & Ho 2015). This leads to the following hypothesis: H1 There is a significant relationship between perceived usefulness and intention to use QR mobile payment.…”

Cash, credit, or phone? An empirical study on the adoption of mobile payments in the United States

“…Similar to social networking, the mobile payment becomes intertwined in consumers’ lives because of its mobility feature. Growing research has shown a positive correlation between mobility and perceived usefulness in studies of adoption of m‐commerce (e.g., Kalinic & Marinkovic, ). The discussion of the three technological characteristics leads to the following predictions:…”

Distinctive Characteristics of Mobile Advertising in Measuring Consumers' Attitude: An Empirical Study

“…This may provide an opportunity for marketers to treat their key customers in an exclusive and individualized manner and build enduring relationships with them. Additionally, prior researches (Kalinic & Marinkovic, 2016;Carroll, Barnes, & Scornavacca, 2005) also supported that consumers are more receptive and positive to those advertising messages which are according to their individualized needs. Consequently, it is anticipated that:…”

“…The element of personalization performs a very important role is shaping consumers positive perception towards mobile advertising (Feng et al, 2016;Oztas, 2015) in that a mobile device is not generally used by anyone other than its owner. Therefore, consumers look forward to highly customized offerings on their cell phones (Kalinic & Marinkovic, 2016;Bauer, Reichardt, Barnes, & Neumann, 2005). Marketers and practitioners may utilize customers' history and feedback as tools to gather information about their preferred choices and tailor their offerings accordingly (Morosan, Morosan, DeFranco, & DeFranco, 2016).…”