Determinants of the Intention to Use Big Data Analytics in Banks and Insurance Companies: The Moderating Role of Managerial Support
Zainab Meskaoui,
Abdelilah ELKHARRAZ
Abstract:Aim/Purpose: The aim of this research paper is to suggest a comprehensive model that incorporates the technology acceptance model with the task-technology fit model, information quality, security, trust, and managerial support to investigate the intended usage of big data analytics (BDA) in banks and insurance companies.
Background: The emergence of the concept of “big data,” prompted by the widespread use of connected devices and social media, has been pointed out by many professionals and financial institut… Show more
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