Determinants of the Intention to Protect Personal Information among Facebook Users

Abstract

This study aimed to examine predictors of the intention to protect personal information on Facebook. We conducted an online survey of 679 Facebook users in the Republic of Korea. The findings of this study showed that usefulness and ease of use had significant effects on attitudes toward protection behavior. The results also revealed that risk factors (privacy risk severity and vulnerability) had significant effects on protective behaviors. Based on our findings, we discussed the information protection of privacy on Facebook.

Examining the roles of students' beliefs and security concerns for using smartwatches in higher education

“…Second, understanding the role of individuals' beliefs can be served through the lenses of TAM while explaining the role of security concerns in affecting students' decisions to adopt smartwatches can be achieved through the perspective of PMT. Third, while the integration of these two models has already been validated in the previous literature (Chon et al, 2018;Alexandrou and Chen, 2019), it is believed that smartwatches have distinct features (Ogbanufe and Gerhart, 2018), and it is expected that the factors affecting the students' adoption of these wearables would also be different. Smartwatches are characterized by several features, such as non-visual aesthetics, high-pitched voices and touch-sensitive screens (B€ olen, 2020).…”

Review of Research on the Privacy Protection Behavior of Social Network Users

“…Theory integration research not only studies the relationship between independent variables and dependent variables, but also discusses the relationship between independent variables. For example, B.S.Chon et al integrated theory of planned behavior, protection motivation theory and technology acceptance model, studied SNS user privacy protection intentions, and found that the usefulness and ease of use in the technology acceptance model had a positive impact on the privacy protection attitude in the theory of planned behavior [25].…”

“…The theories used in the research on SNS user privacy protection behavior at home and abroad mainly include communication privacy management theory [9], theory of planned behavior [7,14,17,24,25], protection motivation theory [13,18,25], uses and gratifications theory [13], fear appeal theory [4], social capital theory [6], social role theory [6], social cognition theory [26]. The models used include technology acceptance models [17,25].…”

“…The theories used in the research on SNS user privacy protection behavior at home and abroad mainly include communication privacy management theory [9], theory of planned behavior [7,14,17,24,25], protection motivation theory [13,18,25], uses and gratifications theory [13], fear appeal theory [4], social capital theory [6], social role theory [6], social cognition theory [26]. The models used include technology acceptance models [17,25]. Communication privacy management theory is to realize privacy protection through the process of personal privacy boundary management, mainly considering factors such as individual differences, context, privacy risks [11]; the theory of planned behavior assumes that behavior intention is the nearest front-end dependent variable of actual behavior, and mainly focuses on factors such as attitude, subjective norms, and perceived behavior control [7]; protection motivation theory is a basic theoretical model widely used and recognized in the theory of fear appeals [4], which believes that there are two cognitive processes when individuals respond to threats: threat assessment and response assessment.…”

“…Information feature Information sensitivity [26] Information technology Platform advantage Perceived usefulness [17,25] 、 Perceived ease of use [17,25]、Perceived behavior control [7,14,24,25] Information environment…”