2022
DOI: 10.1016/j.jretconser.2022.103094
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Determinants of switching intention in the electricity markets - An integrated structural model approach

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Cited by 14 publications
(6 citation statements)
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References 107 publications
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“…First off, when used separately, the PPT and TPB are limited in their ability to explain switching behaviour. However, combining the two ideas has been shown to improve the models’ ability to explain the observed behaviour (Hussain et al, 2022). Second, the TPB and PPT complement one another, which aids in our understanding of the switching phenomena while also highlighting the significance of perceived behaviour and preference in this situation.…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…First off, when used separately, the PPT and TPB are limited in their ability to explain switching behaviour. However, combining the two ideas has been shown to improve the models’ ability to explain the observed behaviour (Hussain et al, 2022). Second, the TPB and PPT complement one another, which aids in our understanding of the switching phenomena while also highlighting the significance of perceived behaviour and preference in this situation.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Despite the fact that there have been numerous studies on behaviour intention in the context of medical tourism, the majority of these studies (Ha, Yu, & Hwang, 2021; Lee, Han, & Lockyer, 2012) used the push-pull theory (PPT) or theory of planned behaviour (TPB) separately to analyse consumer behaviour intention. This study is the first to investigate the effect of multidimensional destination perception on medical tourists’ behavioural intention in emerging destinations because there is a dearth of research on the combination of PPT and TPB (Hussain et al, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…This study contributes to sustainable tourism research in several ways. First, in light of rising consumer awareness about tourism sustainability (Font & McCabe, 2017), it seems plausible to study the mechanism that affects travellers' behavioural response to environmental factors in terms of PI (Zhuang et al, 2021) and SB (Hussain et al, 2022) for improved financial performance (Olya et al, 2021).In this regard, the proposed conceptual model acts as a response to the call for more empirical research to test the process in which environmental CSR can result in consumer behavioural outcomes in travel and tourism research (Chuah et al, 2020). Specifically, this study advances the current understanding of environmental CSR by drawing insights from the airline industry to fill in the void appertaining the impact of environmental CSR in the context of airlines.…”
Section: Contributions Of the Studymentioning
confidence: 99%
“…Finally, Zhuang et al (2021) referred to the inconsistencies in studying consumers’ green PI and called for research addressing the antecedents of such behavior in service marketing literature. Moreover, Hussain et al (2022) argued that the environmental factors affecting consumers’ SB deserve more research attention. Hence, the application of PI and SB as critical outcome variables is a response to the dearth of research in relatively less investigated areas.…”
Section: Introductionmentioning
confidence: 99%
“…For example, Ghufran et al (2022) relies on the PPM theoretical framework to test consumers' conversion intention from traditional food to organic food. Hussain et al (2022) reveals the antecedents of customers' switching intentions in the electricity market through the PPM theoretical framework. These studies analyze variable factors through the PPM framework, to determine the influence factors on the research subject.…”
Section: Related Theorymentioning
confidence: 99%