Determinants of Sharing Travel Experiences in Social Media

Kang, Myung‐Hwa; Schuett, Michael A.

doi:10.1080/10548408.2013.751237

Cited by 268 publications

(232 citation statements)

References 48 publications

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“…Many years ago, many researchers explored the issue of commitment in the context of organizational behavior [30]. Recently, the issue is attracting a high interest by SNS and tourism researchers [8,16]. Existing studies have tried to understand the reasons and motivational factors as to why people use SNS and share tourism experiences, but no study has yet investigated the role of commitment in the relationship between SNS use and satisfaction with tourism experience.…”

Section: Introductionmentioning

confidence: 99%

“…However, there is no evidence of the existence of a direct positive relationship between commitment to SNS and satisfaction with tourism experience. Tourists who actively participate in SNS are seen as belonging to communities and seem to be socially influenced by other community members [16]. Pühringer and Taylor [27] argue that the intended audiences of tourism blogs and SNS such as Facebook are mainly friends and family members.…”

Section: Introductionmentioning

confidence: 99%

“…Thus, SNS use has emerged as a trend in smart tourism research, attracting deeper and deeper interest of more tourism and hospitality researchers [16,17]. Generally, tourism studies have concentrated on the role of SNS in the contexts of tourism information searches [1], sharing tourism experiences [16], tourism-related electronic word-of-mouth (eWOM) [18], and designing tourism websites [19]. However, despite of the importance of satisfaction with tourism experience in terms of positive recommendations, revisits, and additional economic and socio-psychological benefits [17], studies exploring the relationship between SNS use and satisfaction with tourism experience are scarce.…”

Section: Introductionmentioning

confidence: 99%

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Social Support and Commitment within Social Networking Site in Tourism Experience

2017

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More and more tourists are becoming active members of social networking sites (SNS) and are tending to use SNS during different trip stages. Thus, SNS use allows their members to find a great variety of tourism information; share experiences by posting various pictures, photos, and blogs; tag photos; and read and leave comments on network friends' posts. By getting tagged in a friend's photos or getting some positive comments, the tourists using SNS can perceive social support from both friends and other network members, and obtain positive emotions triggering from maintaining relationships with family members and close friends or sharing opinions and ideas with people with similar interests. All this can change and shape the satisfaction with tourism experience of the tourists. This study aims to fill the gap in understanding the relationship between SNS use and satisfaction with tourism experience by exploring the effect of psychological factors caused by SNS use on tourists' experience. More specifically, this research attempts to investigate the mediating effects of perceived social support, positive emotions, and commitment. The statistical results show that SNS use positively affect satisfaction with tourism experience by mediating positive emotions and commitment and perceived social support, and commitment also positively influences satisfaction with tourism experience by mediating positive emotions. With these results, this study extends the research stream of tourism experience by figuring out the mediating role of positive emotions caused by SNS use. Additionally, these findings provide some practical implications regarding marketing techniques that use SNS to increase satisfaction with tourism experience of tourists.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Social Support and Commitment within Social Networking Site in Tourism Experience

2017

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“…Further, Chung and Koo (2015) examined benefits and sacrifices that influenced travel information search using social media and found that a benefit of enjoyment has a direct impact on social media usage. A study by Kang and Schuett (2013) showed a similar finding that enjoyment encourages Internet users to share their travel experiences through social media. Zolkepli and Kamarulzaman (2015) conducted both qualitative and quantitative research to investigate how social media needs and innovation influence the adoption of social media, and found that social media adoption is significantly driven by three types of need categories: (1) personal (consisting of enjoyment and entertainment); (2) social (consisting of social influence and interaction); and (3) tension release (consisting of belongingness, companionship, and playfulness).…”

Section: Social Media Technologymentioning

confidence: 56%

“…Numerous studies assert the importance of enjoyment in use of information and communication technology (Chung & Koo, 2015;Kang & Schuett, 2013;Zolkepli & Kamarulzaman, 2015). For example, Antón, Camarero, and Rodríguez (2013) emphasized the significance of the perceived enjoyment as a predictor of technology adoption.…”

Section: Social Media Technologymentioning

confidence: 99%

Private Club GMs’/COOs’ Perceptions in Adopting Social Media: Applying the Technology Acceptance Model

Kim¹,

Zhang²,

Yu³

et al. 2016

JTHM

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Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

Caber

Drori

Albayrak

et al. 2021

Journal of Tourism Research

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The study examines social media (SM) usage preferences of religious tourists, their motivations for sharing travel experiences on SM, and the motivational differences by demographics and SM usage characteristics. Employing three field studies in the Vatican, Mecca, and Jerusalem, we show that instant messaging applications were the most popular SM platforms for all religious groups. In addition, motivation for experience sharing on SM differed by age, visit frequency to destination, religiosity level, and SM usage experience. Although there were significant differences between the groups in terms of using SM to share their travel experience, 'maintaining social connections & friendships' was identified as the most important motive for all.

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Determinants of Sharing Travel Experiences in Social Media

Cited by 268 publications

References 48 publications

Social Support and Commitment within Social Networking Site in Tourism Experience

Social Support and Commitment within Social Networking Site in Tourism Experience

Private Club GMs’/COOs’ Perceptions in Adopting Social Media: Applying the Technology Acceptance Model

Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

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