An effort has been made in the study to know the customer's expectation towards after-sales services and its impact on customer satisfaction in automobile industry. Data has been gathered from 220 respondents belonging to Punjab. The respondents were asked to answer the questions on the basis of Kano questionnaire. Kano Model and customer satisfaction coefficient is employed to know the customer expectations towards aftersales services and its impact on customer satisfaction. The result indicated that maintenance & repair service, spare parts service, car washing service, inspection service, insurance claim service and pick & drop service are highly expected by the customers of both companies. Overall total customer satisfaction coefficient is found positive only in the case of road assistance & towing service and pick & drop service whereas negative total customer satisfaction coefficient is found in all other services. It is concluded that every company should focus on services as per their customer requirements/ expectations.