Determinants of Residential Consumers’ Acceptance of a Utility-Scale Battery Energy Storage System in Malaysia: Technology Acceptance Model Theory from a Different Perspective

Abstract

In a developing country such as Malaysia, studies of determinants which influence residential consumers of the Battery Energy Storage System (BESS) are limited. This paucity of studies was the catalyst for this study and its aim to investigate the factors affecting acceptance by Malaysian residential consumers of BESS as it relates to the Technology Acceptance Model Theory. A sample of 331 residential consumers indicated that consumer attitudes, social norms and self-efficacy, or the perception of behavioral control, had a positive and significant relationship with the intention to use BESS. Additionally, trust was a factor that had a significant effect on the consumers’ perceptions of cost, benefits and anticipated effects. All these variables significantly affect consumer attitudes. These findings provide important insights into BESS and facilitate the development of policies and practices relating to BESS in developing countries such as Malaysia.

Consumer Acceptance Index for Large-Scale Energy Storage Systems Using Batteries in Malaysia

“…In the index development process, this study adopted nine indicators of psychological factors that influence battery energy storage systems from the Theory of Technology Acceptance Model (Huijts et al, 2012). The ten indicators include 1) Trust, 2) Perceived Cost, 3) Perceived Risks, 4) Perceived Benefits, 5) Anticipated effects, 6) Attitude, 7) Social Norms, 8) Self-efficacy or perceived behavioural control, 9) knowledge, and acceptance on battery energy storage system (Jaaffar et al, 2022). These nine indicators were used to gauge the acceptance of the respondent to the large-scale battery energy storage system, which is the electrical utility consumer in Malaysia.…”