Determinants of Relationship Continuity: A Mediational Study of Relationship Quality and Word of Mouth

Abstract

Organizations claim employee as one of the most important strategic assets occupying the central position of intellectual capital. Monetary incentives alone cannot serve the function of retaining such employees. The objective of the study was to explore the individual as well as organizational factors, which governs the behavioural and psychological make-up of an employee and contributes to establishing relationship continuity between a firm and its employees. For this purpose, data is collected from 552 employees working in Textile mills in Multan region through purposive sampling and SEM is applied as a research technique. Results provide interesting factors that can be useful for retaining skilled knowledge workers.