Determinants of purchase intention during COVID-19: A case study of skincare products in East Java

Sudaryanto, Sudaryanto; Courvisanos, Jerry; Dewi, Ivana Rosediana; Rusdiyanto, Rusdiyanto; Yuaris, Jiva Rendis

doi:10.21511/im.18(1).2022.15

Cited by 28 publications

(22 citation statements)

References 55 publications

(17 reference statements)

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“…P1-High religious practices promote the purchase of non-alcoholic beverages by Christian consumers in the socio-cultural context of Burkina Faso. Sudaryanto, Courvisanos, and Rosediana (2022) have demonstrated the link between Muslim religious standards and consumer behavior. In addition,) Nasse et al (2019) have shown that the determinants for beverage consumption in the context are : nature of the beverage, friendship, purchasing power, pleasure and thirstiness.…”

Section: Discussion Of Resultsmentioning

confidence: 99%

Managing Religious Practices and Purchases: An Exploratory Research on Christian Consumers in Burkina Faso

Nassè

Sall

Ouedraogo

et al. 2022

IJSSP

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Many researchers have shown that religious factors are some motives for consumption. While a lot has been covered on the topic, some aspects are still to be discovered. A little is known on religious practices and purhase in Africa and particularly in the context of Burkina Faso. The purpose of this paper is to bring out the link between religious practices and the motives for beverages purchase by consumers. Burkina Faso is characterised by an extraordinary religious practice and an important purchase of beverages. It is important to know the reasons that lead some believers to purchase non-alcoholic industrial drinks, rather than alcohol industrial drinks. This complexity of consumer behavior and the lack of human knowledge of marketing, and of the explanatory factors of consumer behavior constitute barriers that become some management challenges for the marketing of bevrages. The methodology adopted in this research includes a qualitative approach. Qualitative data is collected from consumers. The number of semi-structured interviews considered in this research is 12. The collected data is transcribed by hand, and then it is analysed. First, the results show that high religious practices favors purchases of non-alcoholic beverages in the context. Second, the results show that low religious practices reduces purchases of non-alcoholic beverages in the same context.

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Section: Discussion Of Resultsmentioning

confidence: 99%

Managing Religious Practices and Purchases: An Exploratory Research on Christian Consumers in Burkina Faso

Nassè

Sall

Ouedraogo

et al. 2022

IJSSP

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“…Those closer to dimension 2, interpretable as "Effectiveness and Persuasiveness" (Brand, Quantity and Product Description); the relevance of this cluster is supported by [82];…”

Section: Distribution Of Categories Through Multiple Correspondence A...mentioning

confidence: 89%

“…The group of categories closer to dimension 1, interpretable as "Convenience" (Quality Information and Price); the relevance of this cluster is supported by [81]; 2. Those closer to dimension 2, interpretable as "Effectiveness and Persuasiveness" (Brand, Quantity and Product Description); the relevance of this cluster is supported by [82]; 3. Those at the interaction between the two dimensions, interpretable as "Sustainability and Responsibility" (Sustainability-Related Indications, Sustainability-Related Qual- In the analysis of form-related categories, three clusters could also be identified:…”

Section: Distribution Of Categories Through Multiple Correspondence A...mentioning

confidence: 92%

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

et al. 2022

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Experience and evaluation research on sustainable products’ design is increasingly supported by eye-tracking tools. In particular, many studies have investigated the effect of gazing at or fixating on Areas of Interest on products’ evaluations, and in a number of cases, they have inferred the critical graphical elements leading to the preference of sustainable products. This paper is motivated by the lack of generalizability of the results of these studies, which have predominantly targeted specific products and Areas of Interest. In addition, it has also been overlooked that the observation of some Areas of Interest, despite not specifically targeting sustainable aspects, can lead consumers to prefer or appreciate sustainable products in any case. Furthermore, it has to be noted that sustainable products can be recognized based on their design (shape, material, lack of waste generated) and/or, more diffusedly, information clearly delivered on packaging and in advertising. With reference to the latter, this paper collected and classified Areas of Interest dealt with in past studies, markedly in eco-design and green consumption, and characterized by their potential generalizability. Specifically, the identified classes of Areas of Interest are not peculiar to specific products or economic sectors. These classes were further distinguished into “Content”, i.e., the quality aspect they intend to highlight, and “Form”, i.e., the graphical element used as a form of communication. This framework of Areas of Interest is the major contribution of the paper. Such a framework is needed to study regularities across multiple product categories in terms of how the observation of Areas of Interest leads to product appreciation and value perception. In addition, the potential significant differences between sustainable and commonplace products can be better investigated.

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“…According to data from Juniman (2018), there are 48 companies with a total of 5,254 halal cosmetic products and in 2017 there were 64 companies with a total of 3,219 products and in March 2018 there were 41 companies with a total of 2,115 products with Halal certification. According to Sudaryanto et al, (2022), the large Muslim population in Indonesia is one of the reasons why halal-branded skin care products were launched in Indonesia in 2018. Islam, as the fastest growing religion in the world that promotes cleanliness and high product quality, Halal-certified skin care products have broader market appeal among non-Muslim consumers who may attribute these products to more stringent ethical consumerism and quality assurance standards (Ngah et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Intention to Buy Halal Cosmetics based on Social Media Activities, Brand Equity, and e-WOM

Syifa Rofifa Putri Rizq,

Istyakara Muslichah

2023

JESTT

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This study aimed to analyze the impact of social media marketing activities on the intention to buy halal skin care products because previous studies showed that there were still inconsistencies in the findings regarding what factors can influence consumer buying interest. This study used a quantitative approach with purposive sampling technique. the sample criteria of this study was social media users who follow halal cosmetic’s account with a total of 200 respondents. The data analysis technique used in this study was the PLS-SEM method. The variables in this study were social media marketing activities, brand equity, electronic Word Of Mouth, and purchase intention. The results of this study indicate that social media marketing activities have a positive effect on brand equity, brand equity has a positive effect on electronic word of mouth, and the relationship between electronic word of mouth is stated to be positive on purchase intention. However, social media marketing activities do not significantly affect purchase intentions. The contribution of this research is that entrepreneurs can be encouraged to pay attention to the potential of social media marketing activities in forming patterns of developing marketing strategies because they can affect brand equity, electronic word of mouth, which in turn can encourage purchase intentions for halal skin care products. Keywords: Social Media Marketing Activity, Brand Equity, electronic Word Of Mouth (e-WOM), Purchase Intention. ABSTRAK Penelitian ini bertujuan untuk menganalisis dampak aktivitas pemasaran media sosial pada niat beli produk perawatan kulit halal karena pada penelitian-penelitian sebelumnya masih terdapat ketidakkonsistenan pada hasil temuan mengenai faktor apa saja yang dapat mempengaruhi minat beli konsumen. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Dengan teknik sampel purposive, sampel penelitian ini adalah pengguna media sosial yang mengikuti media sosial produk perawatan kulit halal dengan jumlah 200 responden. Teknik analisis data yang digunakan penelitian ini memakai metode PLS-SEM. Variabel pada penelitian ini yakni aktivitas pemasaran media sosial, ekuitas merek, electronic Word Of Mouth, dan niat beli. Hasil penelitian ini menunjukkan bahwa aktivitas pemasaran media sosial berpengaruh positif terhadap ekuitas merek, ekuitas merek terhadap electronic word of mouth memiliki pengaruh positif. Hubungan antara electronic word of mouth dinyatakan positif terhadap niat beli. Akan tetapi, pengaruh aktivitas pemasaran media sosial tidak signifikan mempengaruhi niat beli. Kontribusi penelitian ini agar pelaku bisnis memperhatikan potensi aktivitas pemasaran media sosial dalam membentuk pola pengembangan strategi pemasaran karena dapat mempengaruhi ekuitas merek, electronic word of mouth, yang pada akhirnya dapat mendorong niat beli pada produk perawatan kulit halal. Kata Kunci: Aktivitas Pemasaran Media Sosial, Ekuitas Merek, electronic Word Of Mouth (e-WOM), Niat Beli REFERENSI Abdillah, W. (2018). Metode penelitian terpadu sistem informasi: permodelan teoritis, pengukuran dan pengujian statistis. Yogyakarta: Andi Adriani, L. (2020). Pengaruh Islamic Religiosity dan Halal Knowledge terhadap purchase intention kosmetik halal dimediasi oleh attitude terhadap produk halal di Indonesia. AL-MUZARA’AH, 8(1), 57–72. Ahmad, F., & Guzman, F. (2021). Brand equity, online reviews, and message trust: The moderating role of persuasion knowledge. Journal of Product & Brand Management, 30(4), 549–564. doi:10.118/JPBM-09-2019-2564 Aji, P., Nadhila, V., & Sanny, L. 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Determinants of purchase intention during COVID-19: A case study of skincare products in East Java

Cited by 28 publications

References 55 publications

Managing Religious Practices and Purchases: An Exploratory Research on Christian Consumers in Burkina Faso

Managing Religious Practices and Purchases: An Exploratory Research on Christian Consumers in Burkina Faso

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

Intention to Buy Halal Cosmetics based on Social Media Activities, Brand Equity, and e-WOM

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