Determinants of Purchase Decisions Janji Jiwa Coffee Balikpapan With Consumer Trust as the Intervening Variable
Panitia MSEPS2,
Syahril Hasan,
Fitriana Fitriana
et al.
Abstract:This study aims to know and explain the factors that influence the variable purchasing decisions namely brand image and to see the influence of consumer confidence variables as intervening variables directly and indirectly to the purchase decision of Kopi Janji Jiwa Balikpapan jilid 630. Population in this study is consumers of Kopi Janji Jiwa Balikpapan Jilid 630 who bought in March 2021, which amounted to 9,305 customers and sampled as many as 100 people because of the large number of populations using slovi… Show more
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