Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry

Rehman, Fazal Ur; Yusoff, Rasimah Che Mohd; Zabri, Shafie Bin Mohamed; Ismail, Fadillah

doi:10.1108/yc-06-2017-00705

Cited by 48 publications

(64 citation statements)

References 47 publications

(38 reference statements)

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“…And even farther, 45% respondents are agree and 25% are very agree that consumer make purchases at Dropbox Resto & Café is influenced by occupation. This is in accordance with the results of [15] indicating that personal factors have positive and statistically significant effects on the buying behavior of consumers in the fashion clothing industry of Pakistan.…”

Section: Fig 5 Developments and Modern Advance That Influen Decisiosupporting

confidence: 92%

Consumer Behaviours in Dropbox Resto and Café

Damanik¹,

Wibowo²,

Firmansyah³

2019

Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

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This study aims to determine the characteristics of consumers who visit a restaurant namely Dropbox Resto & Cafe and to find out how consumer behavior patterns determine the decision to choose Dropbox Resto & Café. This study uses a descriptive qualitative method. Unit analysis in this study are guests who visit Dropbox Resto and Café with 60 respondents as sample of population consisting of 18 male and 42 female consumers whose age ranges from 17 to 45 years old. The results are: 1) Most of the consumer characteristics of Dropbox restaurant cafe are women, on average of 17-24 years old, and students earning less than IDR 1,000,000 a month; 2) Consumer behaviors of a Dropbox resto and cafe in making purchasing decisions are influenced by suggestions from friends and people around them and not influenced by the family, not to show social status, can be enjoyed by various ages, influenced by work, influenced by the necessities of life and comfort of the place. The implication is that Dropbox Resto & Cafe needs to take several steps, namely 1) Identifying and anticipating consumers in order to provide their needs; 2) Establishing good communication with customers or consumers; and 3) Strengthening strategies that are committed to providing satisfaction to customers and consumers.

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Section: Fig 5 Developments and Modern Advance That Influen Decisiosupporting

confidence: 92%

Consumer Behaviours in Dropbox Resto and Café

Damanik¹,

Wibowo²,

Firmansyah³

2019

Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

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“…Moreover, men are guided with one purpose; shop for the intended items and leave a store while women take time to scan the store as they maximize their shopping experience. Similarly, the findings of a study by Rehman, Yusoff, Zabri, and Ismail (2017) revealed the implication of personal factors as evidenced on shoppers' buying behaviour in the fashion industry. As an integral component in the shopping experience, malls have adopted marketing techniques that enable them to match the personal characteristics of shoppers -for example, interactions with sales attendants in a shopping mall elicits different reactions from men and women.…”

Section: Personal Attributesmentioning

confidence: 81%

“…It concludes that females spent significantly more time at shopping malls compared to males (p-value <0.001) ( Table 5). Gohary and Hanzaee (2014) and Rehman et al (2017) attributed factors that differentiate men's shopping habits to those manifested by women. There were 14.3% male and 4.4% female respondents who spent less than one hour in a mall whereas 22.5% female and 17.6% male respondents spent more than four hours.…”

Section: Gender Difference In Factors Affecting Buying Decisionsmentioning

confidence: 99%

Consumer Buying Behavior at Shopping Malls: Does Gender Matter?

Katrodia¹,

Naude²,

Soni³

2018

JEBS

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The development of shopping malls is a major social and global phenomenon that has unearthed a novel facet for customer satisfaction and their consequent or relative buying behavior. The aim of his paper was to explore the gender differences in consumer buying behavior at selected Durban shopping malls. It is an observational cross-sectional study carried out on 700 randomly selected respondents to study buying capacity, buying behavior and shopping experience of male and female consumers at shopping malls in the city of Durban, South Africa. Data was collected through pre-tested semi-structured questionnaire with closed ended questions. The study revealed that there are notable gender differences, which shape shopping behavior among men and women. Time and money spent at the mall was significantly high among female as compared to male consumers. Consequently, the results attributed that personal attributes and shopping mall attractiveness factors played a crucial role in influencing customer shopping behavior amongst the mall shoppers. The study concludes that gender differences are prevalent in the buying behavior of customers at the select shopping malls in Durban, South Africa. Average time spent by female is high as compared to male which also affect their average money spent at shopping mall. Psychological, Social and Cultural factors are highly influencing customers’ buying behavior at shopping malls.

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“…Many researchers (e.g. Rehman, Yusoff, Zabri and Ismail 2017, Rani 2014, Lichev 2017, Martins, Yusuf, & Swanson 2011, Cranfield, Henson and Blandon 2012, Ostrovskiy, Garkavenko and Rybina 2019 focus on the influence of psychological and sociodemographic variables on customers' purchasing behaviour, as they play an important role in purchasing decisions. Khaniwale (2015), as well as Sukdeo (2018) and Yakup and Jablonsk (2012), suggest that is necessary to take into account personal characteristic of the customer since each customer as an individual is unique by personal characteristics and nature.…”

Section: Introductionmentioning

confidence: 99%

The impact of age on the customers buying behaviour and attitude to price

Slabá¹

2020

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Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business success. Therefore, there are many studies, researches and papers focusing on this phenomenon. Many different factors and characteristics have a positive or negative impact on consumer buying behaviour. Studying and understanding these factors contributes to a better understanding of consumer behaviour. Personal and socio-demographic characteristics like age, lifestyle, occupation, and many other significantly influence consumer buying behaviour. This article focus especially on age as a significant factor influencing consumer buying behaviour and customer attitude to price. For the statistical analysis of the impact of the age on consumer behaviour, one-way ANOVA will be used. Stated hypotheses on attitude to branded and non-branded goods will be analysed by chisquared test.

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Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry

Cited by 48 publications

References 47 publications

Consumer Behaviours in Dropbox Resto and Café

Consumer Behaviours in Dropbox Resto and Café

Consumer Buying Behavior at Shopping Malls: Does Gender Matter?

The impact of age on the customers buying behaviour and attitude to price

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